Are you too busy to sell real estate? Is all your time spent on manufacturing post cards, sticking stamps on them, writing letters and monthly newsletters, then getting them printed to mail?
Or are you too busy figuring out which ads to buy, calling the local home book rep and local newspaper?
Or are you too busy entering data and then cross-referencing it with a private vendor's service to send out your monthly newsletter? Or choosing e-cards from a separate vendor and trying to figure out how to coordinate that card with your burgeoning database?
When I first joined Real Living, I was perhaps so entreprenureal that I insisted on reinventing the wheel - every wheel there was about doing business. I wanted my own local newsletter, postcards, you name it.
Well gusss what. That took a LOT more time than I thought it would - and a LOT more money too! Time, particularly was and is of the essence!
Now I'm happy to have Real Living's agent services - a password-protected database that links to our e-cards and databases, preserving personal and brokerage branding, a partnership with our local Home Book to advertise AND have videos on each active listing!
Of course there are other things I do for marketing. I make my own shopping list packets or note pads. I still call people to help them understand the market (and sometimes get listings woohoo!). I even utilize social and new media to help with getting in touch with others (many local brokerages don't have a person knowledgeable nor involved with social and new media).
Are you where you need to be? Or do you want to continue to spend your time and funds to do what a brokerage could offer you at much less cost, while retaining your personal branding? Let me know. I'd love to share.
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