With the economic crisis that our country is facing, it is imparative that we as Real Estate professionals inform our buyers and sellers of the trickle-down effects that this may have on them. For instance, if showings slow-down on a seller’s home and they are asking why, it is important that we are honest with them to avoid being seen as “over-optomistic”. It is always imporant to be optomistic, however, when we allow our optomism to blind us from the truth we are only doing ourselves and our clients an injustice. That is why we need to be proactive in gathering as much solid information as we can. If interest rates are going to be increasing (or decreasing), call your buyers and inform them of the news and let them know how this will effect them. This helps to make your clients feel that you are on the cutting-edge of information, but also that they have someone who will be honest with them. No buyer or seller wants to be working with someone who is out of touch with reality. Besides, if you were in their shoes wouldn’t YOU want to know?
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