Stumbled across this video today and found it a really interesting commentary on working with clients on the web. You can view it at the 1000 watt blog.
Interested to hear your thoughts on this video and what solutions we can find to address a very real problem.
Providing a "service" to the consumer is not the difficult part of a career in real estate. Sorting the "wheat from the chaff" is where most agents experience problems.
It's interesting, the most significant stumbling block many agents have in this business is also the greatest source of frustration for consumers.
On one hand we have the Consumers who would like to stay anonymous and use the services of agents for free until they are ready to make a choice on their own.
On the other we have Agents who are happy to provide free info (many times at their own financial peril), but would like to qualify each consumer so that they can direct their "service" to those that are ready and willing to accept it.
The problem? The very reason consumers want to remain anonymous is so they don't have to be "qualified" by agents. They want the power to choose which agent they want to work with, not the other way around. It can be a viscous circle that ends in frustration for both parties.
This disconnect is a large part of why agents and brokers are viewed negatively by some in the public.
Seems like agents and consumers have a mutual problem. What's your solution?
Finding the common middle ground is the key to building successful relationships with customers on the web.
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