I got quite the surprise the other day. A friend of mine called and asked if I was going to be at the office for a while because he needed to come and "talk to me about something". Is Jack thinking of selling his house? Is something wrong? Jack bought his lot from a former agent of mine about 15 or so years ago. Jack and his wife Darlene and I have a very close mutual friend, who also used to work as an agent for me, Shirley. Shirley and her husband Charlie returned to Florida a few years ago.
I was puzzled as to why Jack called. You see, I usually only see Jack a few times a year with one of those times being when he pops in the office and says... hey girl are you still gonna sponsor our bowling team again this year. I have answered yes the past 11 years. Jack has been the one constant on the team all these years. Other bowlers have come and gone. They all have worn bowling shirts with my company name and they always have my card in their pocket to offer to anyone who asks about property.
Well this year to my delight, Jack came by the office to present the plaque on the left to me. My team won FIRST place this season. The league is called Mixed Nuts (since the writing is very small) which is really fitting for not only the bowlers, but really the wonderful group of people who presently and have in the past worked for me.
I am really proud of my team and was just delighted that they came by and left this plaque that now adorns my wall in the reception room at the office. I really want to say that sponsoring this team has always been a pleasure and that I will continue to do so in the future.
Someone suggested to me early on in my career as a Broker that I might want to "get my name out there" for name recognition (really before I remember "branding" becoming a catch phrase) I've sponsored benches at super markets, golf holes, various high school sports programs and calanders, and always this bowling team. This kind of thing doesn't cost a lot of money and I can absolutely guarantee that if any one of the the bowlers from any of the 11 years gets asks to recommend a Brokerage Firm, it will be mine.
So what community things are you doing to "brand" yourself or your company?