I remember when I first started in this business and spent pain staking hours trying to make the ultimate feature sheet for my listings, only to have a couple walking through my open house and their child running around with another Agents feature sheet all crumpled and torn being used as amusement for the child while the parents looked around. You can guess my feelings when they asked for a feature sheet for my house, all that work, to end up as entertainment. In recent years I have not made It a priority to have $10.00 feature sheets for each listing,and the house still sells, I know that each house is unique and a listing for $500,000 or more deserves a feature sheet, but I am not sold on the practise that every house needs one. I know some people take one and have no interest in the house, and I really like the "runners" they run in and say "do you have a sheet" and than run out. If some one asks for one I tell them I ran out I had more people than I expected,I usually will tell them that all the information is on line, and if they need I will gladly e-mail them a copy, if I do not get an e-mail it is a good indication of their interest and when I do it is a great way to get a name of some one that is serious. In some instances I havemade a CD feature sheet and found these are cheaper, take less time and have a better impact, in addition I can include my profile and personal marketing. I find when there is no feature sheet the people are forced to talk to me and sometimes I can establish a relationship that leads to business. I have not lost a listing because they didn't have sheets, but I can say I have had sales with out them.
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