How I Managed to Receive Leads from ActiveRain, Twitter and Facebook!

By
Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

I don't consider myself to be a social marketing guru (yet), but I do spend a little time each week on all of the top social media sites that I know about.  Sometimes, it's just a few minutes per week.  Obviously, I spend the majority of my online time right here on ActiveRain, but I have become more active on Twitter lately - both are highly addictive, in my humble opinion.  Facebook also seems to have some interesting potential as a business tool, if used properly.

I just wanted to take a minute to share some of my experiences with the other two sites.  Clearly, I have written a good number of posts about sales and referrals that have come from ActiveRain already.  My primary advice on AR is to be yourself and write about stuff that actually interests you, rather than simply focusing on real estate all the time.

 

FACEBOOK

When I was first invited to Facebook by Jennifer Bukaty last fall, I knew a very small handful of people on there at the time.  I would get random email messages like this:

  • You have been SUPER-POKED by Rob
  • Mary hurled a ghost at you!
  • Tom set you up on a date with Monica Lewinsky
  • Sue wants to dirty dance with you in front of your kids!

What the heck is all of this stuff, anyway?  Clearly, this site must be worthless for business, right?  Actually, that's not true.  At this point, if you are not a member of Facebook, the jokes above make zero sense to you, more than likely.  If you ARE a member, you are probably still laughing (at least I hope you are). At any rate, I kind of avoided the site for awhile, then decided to re-evaluate it later, and I'm glad that I did.

Despite all of the silliness and random applications, and Scrabble games, and videos, Facebook has also brought me a handful of leads.  As a bonus, my AR blog has developed a strong following among my Facebook friends (over 1700 now), and sometimes they comment directly on Facebook.  But how?  Well, I learned how to "feed" my AR blog posts to Facebook awhile back, and this gets me additional exposure in a group of non-AR members.

I have had a handful of decent leads from Facebook so far, all of which came (so far) from people which I did not previously know, but who have seen some of my posts and know that I am a real estate broker in Austin.  I am still pleasantly surprised when I realize that one of my "real life" friends found my blog via Facebook.

TWITTER

Using the ActiveRain feature to automatically send links to your public posts straight to Twitter is very cool indeed, but I would recommend also actually hanging out there sometimes, rather than just sending the occasional link.  When you develop relationships, it will begin to pay off and they will read your stuff IF they get to know you.  Otherwise, it seems a bit random in the middle of all of the conversations going on and no one will pay attention.  I was guilty of this before, but I have changed my ways now. 

As with Facebook, I have developed a healthy readership on Twitter, with about 425 "followers" there.  I got a lead today from a guy that I only knew tangentially - awesome!  So far, I have received about five leads from my relationships there, as well as solidifying some friendships and contacts that I already knew from ActiveRain.  In case you didn't realize this, there is a large contingent of AR members on Twitter, which makes it even more fun.

 

For specific instuctions on how to achieve this, please check out my post here:

How to Feed Your ActiveRain Blog Directly to Facebook and Twitter - Get More Exposure for the Same Effort!  

If you have questions, I would be happy to help, time permitting.  Thanks for reading!

Follow me on Twitter at http://twitter.com/jasoncrouch

      

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If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Diane Bell, Hilton Head Real Estate, Bluffton 11/09/2008 01:34 PM
  2. Ann Allen Hoover 11/16/2008 10:10 AM
  3. Bruce Brockmeier 11/27/2015 11:25 PM
Topic:
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Anonymous
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I have become more active on Twitter lately - both are highly addictive, in my humble opinion.  Facebook also seems to have some interesting potential as a business tool, if used properly.

Hmm.  One of my clients invited me to Facebook today.  I guess I'm going to have to take a look at that one.

However, I just can't mentally handle the name Twitter yet.  :)

Oct 22, 2008 10:47 AM #126
Rainer
7,214
Myrtle Beach South Carolina Marketing
Myrtle-Beach.com - Myrtle Beach, SC

Powerful and helpful

Oct 22, 2008 10:52 AM #127
Rainmaker
153,346
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

Hi Jason!  Will check out your post after I unpack from Houston.  It was AWESOME hanging out with you yesterday!  We have to do it again soon.

Oct 23, 2008 10:10 AM #128
Rainer
194,810
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

Okay big brother...I need a lesson sometime. I am admittedly still in the dark about Twitter and Facebook. I learn quickly though. So...teach me great one!! :-) GBU!

Oct 23, 2008 03:08 PM #129
Ambassador
1,233,366
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

I am still in Houston (returning to Austin this evening), but I thought it might be worth reposting my comment for those of you who want to know how to feed your AR posts to Facebook:

TO ALL: I am leaving town today - headed to Houston for the REBarcamp (real estate technology conference).  I promise to write a post about how to feed your blog to Facebook when I return.  In the meantime, this might help:

  • Log in to Facebook
  • Go to this page: http://www.facebook.com/apps/
  • In the search box, type in "blogcast"
  • Add this application and set it up
  • Your RSS feed for ActiveRain is easy - mine is http://activerain.com/blogs/jasoncrouch/rss (all of them follow this format)
  • Your Blogcast will show up under your Profile page and each update appears on your Wall
  • There is another application called "my blogs" that you could use

I hope this helps!  I will be on the road, but you can email me if you have any questions.  As I said, I will write something more extensive later.

Oct 25, 2008 03:24 AM #130
Rainmaker
1,085,752
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Hey Jason,

Facebook is quite interesting. Everyone from high school has found me there, it snowballing like crazy!

As usual, great content dude. Excellent.

Oct 25, 2008 04:50 AM #131
Rainer
85,729
Marianne Snygg
ERA Herman Group Real Estate - Monument, CO
ABR, ASP, GRI, SFR

Jason, I think you get all these leads because you do a great job at AR and Twitter and people get to know you! I know that you have impressed me, in both arenas; you have provided a model for me to follow. Thanks.

Oct 26, 2008 10:51 AM #132
Rainer
256,638
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate

Jason - I don't really have a presence on Facebook or Twitter.  I can see that that needs to change...  :)

Oct 26, 2008 11:00 AM #133
Rainmaker
224,194
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

Okay Jason, how do I put it into my RSS feed? and where do I find this feed?  Nancy, just figured out how to link something...let's take it slow with the old lady, okay, please?

ps....when giving out directions...pretend you don't know anything....so the rest of us can follow...

thanks....:)

Oct 26, 2008 11:45 AM #134
Rainmaker
224,194
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

wow....i figured it out....thanks

Oct 26, 2008 12:18 PM #135
Ambassador
769,836
The Somers Team
The Somers Team at RE/MAX Access - Philadelphia, PA
Real People. Real Dreams. Real Estate.

Lead generation is awesome !  We are just starting to receive a few leads from AR - we have yet to receive a lead from Twitter or Facebook but maybe it is just a matter of time !

Oct 26, 2008 12:59 PM #136
Rainmaker
238,070
Donna Paul
Keller Williams Realty Gold Coast - Dix Hills, NY
Long Island Home Specialist,All About Real Estate

thanks for sharing jason...you've been BOOKMARKED

Oct 26, 2008 02:28 PM #137
Rainmaker
70,780
Mobile Austin Notary
Apostille/Authentication/Embassy Legalization, Notary Public, Loan Signing Agent & Process Server Services - Austin, TX
www.mobileaustinnotary.com

Thanks for the great info.

www.mobileaustinnotary.com

Nov 04, 2008 07:20 AM #138
Rainer
3,712
Carla Rocha - RochaTeam
United Realty Group - Sunrise, FL
Talk To Us

You make it all seem so simple and enjoyable.  I am pretty new on this whole networking game, but have been doing a lot of reading - thank you to you guys - and pretty soon you will know me as I know you now!  Also a pleasure reading you.

Nov 12, 2008 11:31 PM #139
Rainmaker
1,078,873
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jason, I missed this when you posted it but just caught it on Mirela's reblog. Great info, thanks! I was sending to twitter but didn't know how to do facebook. Done!

Jan 07, 2009 09:25 AM #140
Rainer
23,714
Tara Campbell
RE/MAX Family - Harker Heights, TX
Broker/Owner, GRI, CDPE

Jason...dont have time to read all this but bookmarked it so I can read it later.  This is exactly what I was looking for and was getting ready to ask some experienced AR people I know.  Thanks for the much needed info!

Feb 25, 2009 11:29 PM #141
Rainer
18,384
Rita Bradley
Laguna Hills, CA
Valuation Consultant in Orange County California 949-916-3263

I love FB for keeping in touch with far away family and friends and I like twitter because it really doesn't ask much of me...and a great way to meet likeminded individuals.

Mar 21, 2009 04:24 AM #142
Rainer
965
Joe Roy
HomeBased Realty - Palmdale, CA

Wow!  I have become part of Facebook and most recently twitter.  Using them is a bit like drinking water from a fire hose though.  I look forward to using them and grasping the idea of blogging.  It is both appealing and frightening to me.  Thank you so much for sharing your knowledge.

Apr 29, 2009 05:54 PM #143
Rainer
53,589
Lesley Wagstaff
Re/Max Results Realty in Vancouver, BC - Coquitlam, BC
For Real Estate and Mortgages

Of course I had to bookmark this too.  I have been on Facebook for quite a while, but I know I am not using it to its best capabilities.

Sep 24, 2010 05:55 AM #144
Ambassador
1,549,697
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I  feed my Facebook with my Active Rain posts when I can get it to populate without my giant head. LOL

Nov 28, 2015 02:04 AM #145
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