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Technology Chairman Mike Bradley sees Metro Brokers leading other real estate companies

By
Real Estate Agent with Metro Brokers Realty Oasis

BrokerIPTV: We are at Inman Connect San Francisco 2008. I have Mike Bradley and Mike is the chair person for Metro Brokers Technology Committee and Mike, what are you seeing out here at this forward thinking conference?

Mike Bradley: I always find it real interesting to see what new technology is coming on the horizon. Today's topic was heavily on the cell phones, iPhone platform, and Metro Brokers is really pushing that already with our Terabitz interface with the iPhone, something that nobody in Colorado has right now.

BrokerIPTV: So, Terabitz does have a place here at... down at the vendor floor?

Mike Bradley: Yeah, Terabitz has a booth and Ash Munshi is speaking tomorrow at Leaders in Real Estate. So, that will be exciting to hear what he has to say.

BrokerIPTV: Yeah, I think... yeah, I want to meet the leaders, I think there is like a dozen of them that are coming in to speak.

Mike Bradley: Yeah and it is great. We are already a partner and have been for several months with one of those leaders.

BrokerIPTV: Oh, excellent. Well, it is good to see Metro Brokers kind of really starting to step out in the technology world. What about some of the other social media and video and have you been to any other seminars?

Mike Bradley: Well, there is lots of talk on Facebook, Linkedin, and all those other social media sites. Now, that has been going on for years and Metro Brokers, you know, we've been leading the pack. So, it is not news. It is just interesting to see where they are going with all that stuff.

BrokerIPTV: Yeah, I think we are just maybe seeing a little more integration into everyone's lives including consumers.

Mike Bradley: Yeah, definitely. It is not unusual to get leads through those sites now in the X generation, in the Y generation, and the millennium generation, that's where they will be getting business. It is not who you know in the real world, it is who you know in the online world and that's the future of referrals.

BrokerIPTV: Yeah, the digital footprint. Well, hey, we appreciate your interview and giving us and sharing your thoughts and time today.

Mike Bradley: Thank you very much.

Comments(2)

Mitch Ribak
Mitch Ribak - The Real Estate Success Network - Melbourne, FL

I've been following the Social Media rise the past year or so.  I'm a Pay Per Click guy and some would say an expert in Lead Conversion.  Regardless of how you gain your leads, you are still going to have to convert them to a customer.  Until Realtors think long term lead development, it won't matter how they get their leads. 

The reason I stick with PPC is the predictability of it.  I can't predict sales with Facebook or MySpace or even SEO for that matter.  With PPC, I know exactly how many leads I'm going to get daily and I know roughly how many sales we should get each month.  I'm not sure that Social Media will ever be stronger than PPC, however, I do see a value in possibly gaining an extra few sales per year. 

Thanks for the post!

Oct 21, 2008 01:14 PM
Ann Logan
RE/MAX Achievers - Westerville, OH

Great info...thanks for the post!

Joyce Logan, Realtor, Real Living HER, Dublin, Ohio

Oct 21, 2008 01:22 PM