How To Suceed In Blogging (Or In Any Marketing Effort) Without Stress

Real Estate Agent with Better Homes and Gardens Rand Realty
Yesterday at our office meeting the director of marketing congratulated me on my success in moving up in the Search Engines Ladders by blogging.  One of the Associate Brokers approached me after the meeting to ask about it.  The first question out of his mouth was are you getting business from it?  

Well Yes But Blogging Won't Work For Everyone.  

To me blogging is a creative outlet and Active Rain is a place where I can learn so much.  I have more ideas from reading other blogs than I know what to do with and I really don't have the time to try them all, but I have ideas and I will keep trying them because of my blog on Active Rain.  While others sit and complain that the market sucks I am trying new ways of reaching out and connecting.

But You Have To Take The Time To Read Other People's Blogs In Order To Learn From Them

As I was speaking with this person I said my oft' repeated word Passion!  If you are new to blogging or trying out some new ways to market your business remember that people can see through to your inner purpose.  Blogging could actually hurt your image if you are not careful.  You see if you are not "real" in a blog post you will not get the results you are after.  Whatever you choose to share must be something you feel passionate about.  I have seen many people start blogging because it is "the thing to do" and get lost in a pile of rehashed ad copy from their regular marketing program.  

Sure You Can Sell Your Listings on Active Rain But You Have To Present Them In A New And Interesting Way

You can't just post listings on AR and get ahead.  When you present a new listing on AR it should be a celebration of the home, more than your postlet that is sent out to all the market outlets. I have been guilty of this myself but someone reading a blog post wants more than that, they want emotion and information presented in an attractive way that seems personal to them.

Yes You Can Find Buyers And Get Referrals From Active Rain But You Can't Do It On Someone Else's Blog

You can't try to market yourself through someone else's blog.  It is against AR guidelines and it is in poor taste.  We call it spam and it can give you a bad reputation and even get you thrown off the site. Besides it will not get you noticed in a positive way by the public you are trying to reach.

Re Blogs Are Great For Spreading Good Information But Don't Make A Constant Stream Of Re Blogs Your Localism Efforts

While I love that we can reBlog to get more people to see what others are writing, I don't know that I feel comfortable when I see 4 or 5 reBlogs in a row from the same "re-blogger" on Localism.  I think that this will get you close to no-where and it feels dishonest to me.  Localism should be about sharing your passion for an area not for merely trying to live off of someone else's labors.  Put your reBlog on your blog space and if it is valuable by all means present it to your area on Localism but remember that Localism will succeed through our collective input and if we are not providing interesting original thoughts it will not succeed.

Share Your Passion For Your Work And Rewards Will Come Your Way

When I read about the passion with which some of my favorite bloggers, Sally and Carole, bring to their profession in good times and bad I realize that those of us who have found passion in providing service will not only survive but will prosper.  Oh we may have to retool and we may have to scale back but our passion and positive outlook will see us through.    

Be Passionate In What You Choose To Do. Don't Do It Because Everyone Else Is....Do It Because You Believe!

In conclusion I hope that you will find your passions and share them with us.  Use your passion to it's fullest advantage and market yourself in that way.  Don't force yourself to blog.  Don't force yourself to cold call.  Don't force yourself to use someone else's tried and true method because if you don't believe in it others will not believe you.

I'm Paddy Pizappi - Work with Me and You'll be Happy!

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Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Thanks Leesa.  As you know I am passionate!

Content is key Ron

I am honored Charlie Thanks

Full attention in the moment Well said Vickie

Oct 22, 2008 12:29 AM #5
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Excellent points, Paddy.  I agree that we have to be ourselves and be passionate about the subject matter we choose for our posts.  It's also helpful to remember who the target audience is ... are we writing for Realtors or for the consumer.  Thanks for posting.

Oct 22, 2008 12:35 AM #6
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Great thoughts.  I LOVE teaching and so blogging is becoming my obsession.  Pro. trainers always talk about one's unique ability - you know the thing that really does it for you.  Not necessarily the things that you are good at, but moreso the thing you are great at and really enjoy.  Blogging is that for many of us.  And wow do we all benefit on AR because of it.  Thanks for sharing. 

Oct 22, 2008 12:43 AM #7
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

The good news is that it gets easier.  We all learn from experience what has worked for us and build on that experience. 

Of course, my first advice is "Get up and go to work in the morning, even if your office is only 15 feet away".


Oct 22, 2008 12:54 AM #8
Dave Edwards
Dave Edwards Realty - Greenville, SC

Thank you for posting this today. You are correct about passion. If their is no passion people can see that instantly. Who wants to work with someone that is not passionate about what they do? Do things that you are passionate about and you should see results.

Oct 22, 2008 01:28 AM #9
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Thanks Marie Subject matter is important.

Thank you Steve It is great to be able to benifit from something we love.

Lenn you are so right (and right now I need to move on with my day :-)  Thanks for the comment.

Right you are Dave Thanks for stopping by.

Oct 22, 2008 01:58 AM #10
Melody Botting
Broker Associate PenFed Realty - San Antonio, TX
You Deserve The Best

I really like this post.  I agree with you 100%.

Oct 22, 2008 02:02 AM #11
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Thanks Mel I appreciate your kind words.

Now I am really stepping away from the keyboard, Lenn

Oct 22, 2008 02:09 AM #12
Carey Pott
January Financial - Foothill Ranch, CA

Good call on being careful to be real when you blog. We can see right through when people refuse to be their genuine selves here!

Oct 22, 2008 07:04 AM #13
Mike Saunders
Lanier Partners - Athens, GA

Paddy - great stuff, do you mind if I reblog this? ;^)  I like your advice on listings, if only I were so creative....

Oct 22, 2008 07:11 AM #14
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

i agree, be yourself and you can't go wrong! People can smell a phony a mile away. To this day I still haven't re-blogged anything and I don't think I ever will, because it isn't me. Even if it is what I think, it isn't me and it takes away from what I am trying to accomplish.

Todd Clark, Helping Families Home -

Oct 22, 2008 05:16 PM #15
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

I agree and good advice Paddy. I have to give you Da Boot on this one gal...

Featured in Blogs Happen...

Oct 22, 2008 08:57 PM #16
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Thank you Carey Being real is the most improtant thing about blogging to me.

Please do reBlog Mike It would be an honor.  BTW, you can be very creative.  Thanks again.

I have reBlogged Todd and I think it has it's place. It is just that some bloggers are depending on it for all thier Localism posts and I think that is wrong.

Thanks Michael I love it when I get Da Boot Have a great Thursday.

Oct 22, 2008 09:55 PM #17
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Excellent post, Paddy!  You hit the nail on the head with 'passion'!  It does become a passion and I am amazed each and every day at the amount that I learn here.  Even if you don't want to 'participate,' read away!  This should be featured!

Debe in Charlotte

Oct 23, 2008 02:23 AM #18
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Hi Paddy, I like the way you think. I love my job and most of the stuff that goes along with it.  I hope it shows in what we write.

Oct 23, 2008 08:48 AM #19
Valerie Spaulding
Windermere Peninsula Properties~Allyn~Belfair~WA - Belfair, WA
Allyn-Belfair-Hood Canal-Local Expertise!

I agree - passion is  huge! When you are passionate about something, it comes out naturally , shows in your words and actions! Not everyone has the same passions - choosing and doing the things you are passionate about will bring a lot of rewards and is priceless.

Oct 23, 2008 09:44 AM #20
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Thanks Debe It is a great place to learn and grow.

Jen how blessed we are to have found something we love doing.

Yes Valerie passion makes us want to keep working hard for our clients and customers.

Oct 23, 2008 10:14 PM #21
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Well Paddy...

The first thing I must say is I had forgotten how much I enjoy your Marketing sign off. It just works "for you" :)

Secondly, I loved this post. While I read it I realized you're pretty good at this whole Blogging thing. Good for you. You presented yourself with more passion than many Bloggers that I know. We all start somewhere and I hope this post helps a few Newer Bloggers find themselves within the heart of that keyboard in front of them.

Okay. Well that last line is a post waiting to happen. I'm calling it :)

See you soon my dear :)


Oct 27, 2008 09:30 AM #22
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Yeah I got a ROAR! Thanks TLW I look forward to your take on the last line.  Have a great day!

Oct 28, 2008 12:11 AM #23
M Starr
Stephen Noah - Briarwood, NY

Featured @ Club Chaos

Oct 28, 2008 12:26 AM #24
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Paddy (Patricia) Pizappi

Real Estate Associate Broker Hudson Valley NY
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