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SELLING REAL ESTATE IS LIKE PERFORMING AT THE IMPROV!

By
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

REPUBLISHED BY LENN.

An interesting post today by Angela Lucaj , "Acting Classes?".  reminded me of something I wrote back on January 1, 2007. 

Enjoy.

                                                                   * * * * *

HOW WE ANSWER A BUYER'S QUESTIONS MAY DETERMINE WHETHER OR NOT WE SELL THAT HOUSE, or ANY HOUSE.

You've been out with a nice family for the past 3 weeks, every Saturday and Sunday from mid-morning until dark.  The buyers are hard working, need to buy a home and you've reached a point where there is nothing left to see in their price range.  You and the buyers are now touring their favorite house for the second time.  Mom and Dad love the house.  The children love the house and have already selected their bedrooms, always a good sign.  The house meets all of their stated criteria: price range, size, location, schools, transportation.  Then, out of the blue, Mary, the wife says,  

"But, what if we get a contract on this house and something nicer comes on the market? Can we cancel this one?"

WAIT A MINUTE
.  That isn't in the script.  The script says that they are supposed to write a good offer, get through inspections and go to settlement.  These folks love this house.  They are ready to buy.  Where did that come from?  What do you say?  One thing for sure, you do NOT argue with a buyer.  That is a road to disaster as they become defensive and begin to accuse you of the dreaded "You're just interested in collecting a commission"

ENTER STAGE LEFT:  Super Agent who can think fast on his feet and is skilled at getting a buyer to WANT to buy and buy NOW.  But, Super Agent also knows that a feeling of indecision must be resolved to go forward. 

                          Super AgentSuper Agent is ready for any unscripted scene.
 
"Mary, there will ALWAYS be more homes to see.  The question isn't, 'what if something nicer comes on the market?'"  "Let me ask YOU a question, since you love this house so much, are you willing to lose this one on the CHANCE that something nicer will be listed"

Usually, as long as you can stay focused on the house at hand and have the buyer answer the question of whether or not they want to lose the one they have selected, they will want to go forward.  Of course, the fact that one of the buyers even asked the question is a suggestion that one of them (1) isn't ready to buy (2) has a hard time making commitment (3) wants the focus to be on them by getting the agent's attention.  Since you don't really know what the motivation for the question was, there is no definitive answer to "what if" questions.  But, there are some things that can be done to move the process forward. 

FIND THE BUYER'S COMFORT ZONE
Hopefully, the spouse will comment on the positives of the house at hand and take the burden off the agent thereby making the matter a family decision.  However, since there is an element of doubt, it seems that another walk-through the house is in order to give the agent an opportunity to display the great features that attracted the buyers in the first place.  However, the agent, at this point should dispose of the question, Can we cancel this one?"  What does the agent say that will make this buyer more comfortable about buying now?

"Folks, I must tell you that, once you have a contract on this or any property, once the contract is signed and you have committed your earnest money, you can't just walk away, even if you find a nicer home, at least, not without risking your Earnest Money Deposit.  So, let's walk through this house again.  You've worked hard to find this wonderful home and I want you to feel comfortable about making the commitment.  As we go through the house, recall the features that you loved and make sure you still feel the same way.  The good news is that, if you agree that THIS is the home for you, there is no need to look at any more homes for sale.  Our time will be moving forward with inspections and getting to settlement so you can move in and have a house warming party on that Family Room and that great deck that you love.

Again, taking the focus off the agent and the buyers and putting it back on the house.  Keeping a positive focus on the house is very important. 

There are no scripts for each and every question or barrier introduced by a buyer or seller.  Overcoming difficulties introduced by buyers and sellers takes experience, but that experience doesn't have to be in real estate sales.  The skill of thinking quickly and speaking extemporaneously is a skill that is transferable from any life experience.  With experience, good agent become better and better at answering the unexpected question or overcoming surprise scenarios. 

Think of real estate sales a being the theatre and you, the agent, an actor performing at the IMPROV in the part of SUPER AGENT.

                                               Theatre

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, E-Mail.

http://www.homefinders-newsletter.com/

 

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Comments(83)

Kathy Carson
Lynchburg eXp - Lynchburg, VA
Realtor, Lynchburg, VA, VA Homes - Lynchunberg,Bedford, Campbell

Lenn - as always you are "right on the Money" - Thanks for bring this to us again.  If I think a buyer is really hesitant I call the listing agent to see if there is anything in the works.  If there is nothing going on then I advise my buyers of this but I do caution them that we never never know exactly what could happen while they are "sleeping on it."  A cash buyer could walk in and make an offer in an hour that the seller could not refuse and I always tell my buyers that there is an "energy" created when a buyer is interested in a property usually resulting in another interested buyer.  I never pressure but I always give my clients every fact and will play "devils advocate" - they must have as much knowledge about the situation as I can give them.

Thanks!

Oct 24, 2008 01:35 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

I haven't had this happen yet but when I do I will know exactly how to answer. Thanks for the repost.

Oct 24, 2008 01:47 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Kathy.  Thanks.  I tell my buyers before we even begin a tour that, if they see something they really love, let me know because if it's the right house for you, it probably will be for others too and we want the first shot at it.  They understand.  I've written lots of contracts sitting in my vehicle, then go directly to the listing office.  When a buyer is ready, they are ready and I don't want them to lose a good house.

Kelsey.  Good for you.

Chris.  Thanks.  Indeed we do go to the Improv daily.  The more transactions we experience, the easier it gets.

Deb.  Thanks.  Our buyers have to understand that this is serious business.  I want them to do their "sleeping on it" before we take a tour.  When we get out and find a great house, I want them to be "ready".

Paula.  You've got a good grasp on the importance of thinking on your feet.  That's our gift.

Jared.  Indeed.  Buyers out looking need to be ready.  Otherwise, I can be out with someone else.

 

 

Oct 24, 2008 02:19 AM
Merassa Rawald
Exit Realty 1st Class - Fayetteville, NC

I never thought that being in sells would mean that I had to be an actor. Well I was wrong. Thank you for the script above. I try to learn as many postivie scripts as possible so I can be successfull at objections.  Knowing what to say and when to say it is the key to success in selling homes. Once again thank you.

Oct 24, 2008 02:58 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

All the world is a stage. It's fun to write the script as we go.

Oct 24, 2008 03:00 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Lenn, Angela raises a great point and presents a lot of food for thought.  But this is what separates a good sales person from one that should find another line of work.  Much of this also comes from the amount of experience in what ever sales field we happen to be in.  A good sales person needs to be able to look at things from the clients point of view before answering their questions and be willing to take the time to explain things to them in away that does not make them feels like idiots.  We need to be ready for the off the wall questions, but at the same time if we take the time to hold their hand and walk them through ever thing slooooooooowly, we will avoid a lot of the off the wall questions.

Oct 24, 2008 03:08 AM
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale - Cumming, GA

Lenn, you are on the money. One of our speeches to relo families when they face this dilemna is, 50% lose out on the first home they really wanted because they did not act on it. I am not saying you should buy this home, I am only stating the facts.

Oct 24, 2008 03:47 AM
Barbara Dougher
Coldwell Banker United East Texas Division - Tyler, TX
Realtor - 2008 Rookie of the Year

Before I was an agent...when we bought a house I quit looking.  I didn't want to know what else came on the market or how much it cost.  Why torture myself?  I do the same thing with cars and other large purchases.  What I don't know....won't hurt me. 

Oct 24, 2008 03:48 AM
Norma Crouse
HER Realtors - Pataskala, OH
Norma Crouse

That was a cute blog and so true, so true.  It is hard to know exactly what to say in every situation and sometimes just one wrong thing can make it all blow up in your face.

Oct 24, 2008 03:50 AM
Judy Peterson
Berkshire Hathaway HomeServices Fox&Roach Realtors - Tredyffrin, PA
"Superb Service, Superb Results"

Great post Lenn about reframing the dialog so that you and the buyers are partners working towards the same goal.

Oct 24, 2008 04:03 AM
Matt Moxhay
Prudential Fox & Roach - Moorestown, NJ
Moorestown Real Estate

Lenn- Yes, when you're "performing" on stage, you have to be sharp and keep your wits about you, otherwise the "joke" will be on you.  With the amount of inventory these days, I find myself having more of these types of conversations.

Oct 24, 2008 04:07 AM
Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

This is an excellent script on how to handle the question that we are all thrown.  Well done.

Oct 24, 2008 05:31 AM
Elizabeth Birmingham
EB Realty - Grand Junction, CO

Sometimes when I come home from a long day of showing property I feel like I have been performing. The scripts and dialogs I have learned over the years come so naturally that I don't know know where they begin and I end. The trick though is to believe in what you are saying and to speak naturally.

Sometimes letting a buyer know that there are opt outs in a contract is calming to them and helps them go forward. Once they have signed the contract that have emotionally moved in their home. If due to a bad inspection they need out they are really grateful for your expertise and guidance. I never sell the buyer I let them sell themselves. Once "sold" they rarely back out!

Elizabeth Birmingham e-pro ABR CRS

http://RealtyinGrandJunction.com

http://AskforElizabeth.com 

http://www.RealtyinAspen.com

Oct 24, 2008 11:32 AM
Sherry Peckhoon Sim
Sims & Company - Cayucos, CA
Broker/Owner, Covering the Beautiful Central Coast

Thanks for sharing again, Lenn. Now I have some script to use.  I like your concept of getting the buyers to focus on the house, and not the agent. Great way to handle situations.

 

Oct 24, 2008 06:38 PM
Alexsandra Stewart
Remax equity group - Portland, OR
Broker - Portland Oregon Real Estate

Thanks Lenn  -- very helpful post and good reminders.  Definitely have to think on our feet -- and be prepared to respond.  It helps to know that many buyers get cold feet, do worry about the unseen house, and that often if they love it, someone esle will too.  One of the frustrating things is when the client 'loses out' because of inaction and then they want to find that same house again!  Can't be done, and have to counsel them about reality again!  Usually listen more closely the second time around.

Oct 24, 2008 08:37 PM
Angela Lucaj
Amerigo Realty - Canton, MI

Great post.  Thanks for the reference.  I agree that we need to always be on our toes.  Clients expect us to be present, involved, and looking out for their needs.  The questions we pose are a crucial part of the performance, and as skilled Realtors, we have the knowledge base from which to formulate the most important questions and find our client's motivations. 

Oct 28, 2008 04:51 AM
Winter Baserva
Seasons Realty Group of Atlanta Communities - Atlanta, GA
Realtor -Homes For Sale, Atlanta, GA

I loved this. Way to counter their objections. Simply perfect scripting...

Oct 30, 2008 03:02 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Merassa.  I'm not one for scripts but a different take on handling objections is sometimes helpful.

Tim.  Agreed.  I've said many times that "words are my life".  It's fun.  I think it's want separates us from the beasts.  Or, was that opposing thumbs?

George.  Of course.  Good guidence from an experienced agent can avoid objections.

Frank and Jodi.  You are 100% correct.  I have warned buyers about what could happen if they delay.  Of course, I do it with no pressure because I know that if they lose this one, they'll not make the same mistake again  However, I did have one buyer who wanted to "sleep on it" and the house sold the same evening.  They were very angry and wanted to know whom they could sue.

Barbara.  You bet.  I tell folks the same thing.  They need to stop looking.

Norma.  We do the best we can.  My message is that, with experience, we learn to handle objections and help our buyers or sellers relax and enjoy their decision.

Judy.  BINGO.

Matt.  I'm just selling new construction these days and we have a hard time because there is so little inventory or good sites.

Kim.  We do all get the same questions.  We learn.

 

 

Oct 30, 2008 08:23 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Elizabeth.  Right you are.  I always discuss in detail the rescission paragraph and the default paragraph. 

Kindly remove the links in your comment.  Thanks.

Refer to the ActiveRain guidelines if you have questions.

 

Oct 30, 2008 08:26 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Sherry.  Always focus on the house that they wish to make a home.  I'm merely an agent.  I take a LOT of time showing a home.  Unless they hate it when they enter the front door, we're going to be there 30 minutes or more.  I want them to know the house, select bedrooms for the children and talk about where they'll place their furniture.  If there's no playgym in the back yard, I tell them, "Buy the dang house and I'll buy a swing set".

Alexsandra.  Thinking on your feet comes from experience.

Angela.  You said it better than I.

Winter Baserva - Thanks.  It gets easier with each home we sell.

Oct 30, 2008 08:30 AM