REPUBLISHED BY LENN.
An interesting post today by Angela Lucaj , "Acting Classes?". reminded me of something I wrote back on January 1, 2007.
Enjoy.
* * * * *
HOW WE ANSWER A BUYER'S QUESTIONS MAY DETERMINE WHETHER OR NOT WE SELL THAT HOUSE, or ANY HOUSE.
You've been out with a nice family for the past 3 weeks, every Saturday and Sunday from mid-morning until dark. The buyers are hard working, need to buy a home and you've reached a point where there is nothing left to see in their price range. You and the buyers are now touring their favorite house for the second time. Mom and Dad love the house. The children love the house and have already selected their bedrooms, always a good sign. The house meets all of their stated criteria: price range, size, location, schools, transportation. Then, out of the blue, Mary, the wife says,
"But, what if we get a contract on this house and something nicer comes on the market? Can we cancel this one?"
WAIT A MINUTE. That isn't in the script. The script says that they are supposed to write a good offer, get through inspections and go to settlement. These folks love this house. They are ready to buy. Where did that come from? What do you say? One thing for sure, you do NOT argue with a buyer. That is a road to disaster as they become defensive and begin to accuse you of the dreaded "You're just interested in collecting a commission".
ENTER STAGE LEFT: Super Agent who can think fast on his feet and is skilled at getting a buyer to WANT to buy and buy NOW. But, Super Agent also knows that a feeling of indecision must be resolved to go forward.
Super Agent is ready for any unscripted scene.
"Mary, there will ALWAYS be more homes to see. The question isn't, 'what if something nicer comes on the market?'" "Let me ask YOU a question, since you love this house so much, are you willing to lose this one on the CHANCE that something nicer will be listed"
Usually, as long as you can stay focused on the house at hand and have the buyer answer the question of whether or not they want to lose the one they have selected, they will want to go forward. Of course, the fact that one of the buyers even asked the question is a suggestion that one of them (1) isn't ready to buy (2) has a hard time making commitment (3) wants the focus to be on them by getting the agent's attention. Since you don't really know what the motivation for the question was, there is no definitive answer to "what if" questions. But, there are some things that can be done to move the process forward.
FIND THE BUYER'S COMFORT ZONE
Hopefully, the spouse will comment on the positives of the house at hand and take the burden off the agent thereby making the matter a family decision. However, since there is an element of doubt, it seems that another walk-through the house is in order to give the agent an opportunity to display the great features that attracted the buyers in the first place. However, the agent, at this point should dispose of the question, Can we cancel this one?" What does the agent say that will make this buyer more comfortable about buying now?
"Folks, I must tell you that, once you have a contract on this or any property, once the contract is signed and you have committed your earnest money, you can't just walk away, even if you find a nicer home, at least, not without risking your Earnest Money Deposit. So, let's walk through this house again. You've worked hard to find this wonderful home and I want you to feel comfortable about making the commitment. As we go through the house, recall the features that you loved and make sure you still feel the same way. The good news is that, if you agree that THIS is the home for you, there is no need to look at any more homes for sale. Our time will be moving forward with inspections and getting to settlement so you can move in and have a house warming party on that Family Room and that great deck that you love.
Again, taking the focus off the agent and the buyers and putting it back on the house. Keeping a positive focus on the house is very important.
There are no scripts for each and every question or barrier introduced by a buyer or seller. Overcoming difficulties introduced by buyers and sellers takes experience, but that experience doesn't have to be in real estate sales. The skill of thinking quickly and speaking extemporaneously is a skill that is transferable from any life experience. With experience, good agent become better and better at answering the unexpected question or overcoming surprise scenarios.
Think of real estate sales a being the theatre and you, the agent, an actor performing at the IMPROV in the part of SUPER AGENT.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, E-Mail.
http://www.homefinders-newsletter.com/
Comments(83)