SEO- Planning Is The Key- Session II

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SEO- Planning Is The Key- Session II

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In Session 1 the homework was to figure out who your audience is going to be for your SEO Business plan and  Action Steps. SEO for Active Rain blogs and websites

The main steps after knowing your audience are:

  • Taking the steps to rank as high as you can go for the keywords that your audience is likely to be using in the search box on the search engines.
  • Tracking the progress and make the necessary adjustments to your website and blog including the look and feel of your site and blog.
  • Keeping a good eye on your competition and doing new research on your competitors to stay on top!

You will need to now establish a business plan for your SEO.

  • Understanding a little of how Search engines work will be a big part of your success with your SEO business plan.
  • Each of your sites and blogs will have different goals and therefore they will need to have separate business plans.
  • You will not do the same actions on your Active Rain blog as you will be doing on your Real Estate website.

You can pay for your SEO or you can do it yourself. You will either spend the time or spend the money. Your choice. But if you decide to pay for SEO I highly recommend that you first learn SEO techniques so that you will know whether you are getting what you paid for or not. How much FREE SEO you use will depend more on how much time you can devote to the action steps and in how competitive your keywords are. When I first started studying SEO and Internet marketing I did everything myself. I was not going to take the chance on paying for SEO and then find we don't move up or get indexed. Now that I understand we delegate out portions of our SEO actions steps. Virtual assistants are great for this part of your business.

In your business plan for your SEO; ideally for your website you should have a goal of using FREE SEO techniques and some paid ones. We will go into more detail about paid SEO action steps later.

Once you understand the SEO steps you will just repeat them over and over again; rinse and repeat.

 In order to be successful in your SEO for your website and your blog  you will need to create a system of actions and then follow that system. Once you are used to following your system you will be able to use this same system over and over again for more websites and blogs that you would want to set up for different niches.
During these SEO sessions we will be going over many of the different SEO actions that you will be able to choose from. Not all of them will be ideal for your business plan. You will pick and choose, and then apply the actions, measure the results and adjust your plan until you have it down to a science.

As in all things in business and life; in SEO, the Pareto Principles applies or the 80/20 rule.
Your most effective actions will only take 20 to 25% of your time yet will yield 75 to 80% of your results.

For instance in blogging; spending 3 minutes on optimizing your blog titles with keyword rich words will produce a major result.
Paying for a Yahoo directory link will take about 5 minutes but would be more valuable than taking the time to submit your site to 100 Free directories because the free directories are getting spammed so much that their relevence to Search engines has been diluted.

So you will have to figure out how important each action and what each action will yield.

The next part of your SEO plan is to know what are you going to do with the traffic that comes to your website or your blog.

  • You need to have a plan for your traffic. It will not matter at all if you are on page 1 on Google and have the first slot if you have no idea what you want your visitors to do once they get to your website or blog.

  • You now know who your audience is. What action do you want them to take when they land on your page?

  • Your answers will be different for a website and a blog. On a blog you may want your visitor to subscribe to your RSS feed. On your website you may want your visitor to fill out your contact form, sign up for your email newsletter or set up a listing notifier.

Homework for this week:  Write down in your homework journal who your audience is ( from last week's homework).

Then make a chart for yourself in the notebook with the following information. This will become your blueprint:

Audience Action Landing Page

There are two different schools of SEO- White Hat SEO and Black Hat SEO. As you study SEO you will hear these terms. We don't encourage black hat SEO because that is taking the chance of getting slapped by Google. Black Hat SEO is NOT illegal. But many of the techniques are not approved by Search engines such as Google.  White hat SEO is SEO that is on the up and up; clean and effective techniques. And then there is the Grey Hat SEO. You can tow the line but don't cross over. For instance a very typical tip that may be construed as Black hat yet is White hat : Google says that they do not want you to pay for links to Rank but that it is alright to pay for links to drive traffic to your site. One might argue how do they know the difference when you can construe that one is the same as the other.


Ranking and traffic don't mean a thing if you don't convert your visitors.

Next week we will covering Search Engines; how do you get indexed, SERPS and some techniques to get you indexed faster than just sitting there.

SEO - Back To The Basics-Session I

Katerina Gasset Subscribe to my Blog

Katerina Gasset Real estate coaching

Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135

Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.

Copyright © 2008 By Katerina Gasset, All Rights Reserved.*SEO- Planning Is The Key-Session II* Contact Katerina Gasset for Customized Business and Personal Coaching



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Jeannie Kontis
Lancaster, PA

Ranking and traffic don't mean a thing if you don't convert your visitors.

This ~ is so very true!!!

Unless you can get the visitor to contact you because they realize that YOU have the information they need, hits on your website are virtually worthless.  You need to know how to convert those visitors into repeat visitors and ultimately clients.

Oct 22, 2008 02:44 PM #5
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Ranking and traffic don't mean a thing if you don't convert your visitors.

This is the most salient point of this lesson.

We have been paying for SEO this year and honestly the quality of the leads is less than when we were doing it on our own. It has been very disappointing. I think it's due to what you said - the people don't know real estate marketing...they just know computers.

Oct 22, 2008 03:26 PM #6
Randy Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645

I have been so busy that I have not been as diligent as I should be with SEO.  Just writing on Active rain has made a huge impact for me in that area.

Oct 22, 2008 04:53 PM #7
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®-

I got the converting part down, and have down who my audience I just need to figure out how to lead the people my way!

Oct 23, 2008 02:16 AM #8
Rich Mielke
REMAX Results, Frederick MD - Frederick, MD
REALTOR, Frederick Maryland Real Estate

Katerina, thanks for posting this installment on SEO. It is very helpful to me.

Oct 23, 2008 02:38 AM #9
Esko Kiuru
Bethesda, MD


After careful consideration a few moons ago I decided to do my own SEO and it has worked out well. Of course it took some time and effort to learn what needs to be done, but then at least you know what you are getting. Well worth it that way. Now it's just fine-tuning month after month.

Oct 23, 2008 11:37 AM #10
Yvette Smith
LONG & FOSTER - Williamsburg, VA
Realtor In Williamsburg VA, Homes for Sale


This is the kind of info that folks ask you to pay for!  This is so awesome that you are willing to share it with us...THAT is PRICELESS!

And, I will be following you!

Oct 23, 2008 01:04 PM #11
Scott Cowan
RE/MAX Professionals - Olympia, WA

Katerina- Thank you so much for posting this series. I don't know where you get the time to do everything that you do. I just know we all benefit from your hard work.



Oct 23, 2008 01:31 PM #12
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Everyone- Thank you all for doing your homework and reading the SEO sessions. I appreciate it and I know that many more people are reading and not commenting, and that is fine. The hope is that these sessions will help to educate you and then keep you informed along the way as to changes with the SEs.

Oct 23, 2008 05:07 PM #13
Gayle Balaban
The Best Spot Realty/Waterfront Real Estate/Ooltewah Real E - Chattanooga, TN
E. TN Waterfront Real Estate

You always seem to be a wealth of information.  I wish I understood all of this better.

Oct 23, 2008 06:31 PM #14
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Katerina, How do I sign up for your Coaching? I read Donna Bigda's blog this am and she said you were coaching her. I came to AR to learn this but I could really use some help!!

Oct 24, 2008 05:39 AM #15
delete account
Clayton, MO

Hi Katerina!! I'll have to read this a few times. Thanks lady. I may have questions later. :)

Oct 25, 2008 03:02 AM #16
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Katerina - Just stopped by to catch up on part 2, now going back to part 3.  This is such a valuable series.  Thank you.  I definately need a plan.  My SEO has been too much hit and miss.

Nov 05, 2008 10:32 PM #17
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC

A very helpful post---I had no concept of black hat techniques--didn't even know there were 2 classifications.

Nov 05, 2008 10:35 PM #18
The Somers Team
The Somers Team at RE/MAX Access - Philadelphia, PA
Real People. Real Dreams. Real Estate.

This is awesome !  I am glad I have a little time (migraine headach this morning) that I am not slammed with appointments and instead of doing a SEO tutorial !  Your writing is awesome... Stephanie and I made a goal about a year and a half ago to increase our online presence and to specialize in listings as we have our team for buyers agents...  We are contstantly looking for ways to increase that goal and am really enjoying this series.  Thanks : )  ~  Chris

Nov 18, 2008 12:57 AM #19
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Christopher and Stephanie- I am glad that you are able to understand my writing. I take what all the geeks say in the language that we can't understand and work at breaking it down so we can understand SEO. It is an exciting subject when applied.

Nov 18, 2008 01:09 AM #20
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I need to make changes so that it's easier for my visitors to know what I want them to do on my blog and site.

Nov 19, 2008 05:07 PM #21
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY

Having an SEO business plan is absolute common sense, but not something that I would have done on my own.

Jan 13, 2009 05:26 AM #22
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

You are so right...if your visitors come to the site..they are there for a reason..if they don't stick..then something is wrong... I have to work in is a big one for me.

Oct 02, 2009 03:50 PM #23
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx.  Some great tips.  Currently, on my website, there is the ability to download our free flooring guide and to fill out consultation request.  I don't think there is yet something to join my email newsletter (which I've just started on constant contact) so I need to add that to the "to do" list for the summer.  I also need to figure out how to get the links/graphics on there for my twitter and linkedIn accts.

Also, while I do have a business plan, I need to do a subbusiness plan for this portion.  I had in my original plan to get some leads from social media/internet/website optimization, but I think I've already exceeded my goals for the year.  And, now that I've learned a lot more (esp over last 3 months), I need to formulate more stretching goals for 2nd half of the year.

Jul 03, 2010 12:25 PM #24
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