This may seem a little redundant but I am absolutely astonished that with the amount of agents struggling to get business. I know things are tough right now. I still see agents sitting around and waiting or expecting that something will come their way and thinking they can't do anything because it is just the kind of market we are in.
For the last handfull of years real estate was almost like an order taking business. Clients were lined up and waiting. We are on the other side of the cycle now. Everyone seems to be aware of this fact but that is all. I am sick and tired of listening to the agents who say things are so hard right now yet they have yet to change the way they do their business. The hardest part of your job now is prospecting and getting those leads. Most of you on Active Rain are well on your way because this is an amazing networking opportunity. I think we all know the people I am talking about though.
Technology is a huge edge in today's market but I think that there are still a few things we can all work on to increase our success. It is all about going back to the basics. Are you constantly in contact with your sphere of influence? How long has it been since you sent an email or made a phone call to your past clients? Right now is such a great time, things are slower, the holidays are around the corner and the year is coming to an end. I like to call and if nothing else, tell my friends, family and clients that I am working on my 2009 business plan. Part of that plan is contacting evryone I know and finding out how they are and what their situation is. I also ask whether they may know of anyone who may be in need of my services in the future or would simply enjoy receiving my monthly newsletter. People feel honored that they play a part in helping with your "plan", that they were important enough for you to call and get their imput.
Pop Bys are also a great tool at this time of year. Stop by the businesses you frequent and know the employees just to say "hi" and bring small things of apple cider, candy corn or something else festive. They love it!
Remember, there is a huge lot of agents out their to chose from right now that are dying for business. Customer Service and a friendly smile go a long way. It is time to put the personal apect of Real Estate back in the equation. Thank you notes are important and just a kind note to say hello. If you don't keep your name in their forefront, someone else may. Be persistant, persevere and let your personality shine.
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