PAST MARKETING EFFORTS REAP BIG BENEFITS
Do you sometimes feel like you’re spinning your
wheels and going nowhere?
You’ve been doing everything you’re supposed to do to market
your business but no matter how hard you work at getting your name
out there, the phone is just NOT ringing.
I was thinking about this the other day while I was in the hospital. A back injury I suffered in an accident a few years ago flared up last week while I was on the way to teach a class and I drove myself to the nearest emergency room.
As part of my recovery, I was told to go to a
medical massage clinic.
My local spa recommended a place and I immediately recognized it
from having heard people talk about it and from seeing their ads
I didn’t have the energy or time to research medical massage clinics. The fact that I had heard and seen this name three times over the past two years made me call them and say “Hi, I need to book some appointments.”
I didn’t even ask them about their services. Their marketing had me already pre-sold. To them, I’m the perfect marketing-recruited client. Just sign me up.
Their marketing didn’t start yesterday or the day I was flat on my back in pain. Their marketing has been ongoing for years. They didn’t know I would need them. Heck, I didn’t know I would need them. What would have happened if they hadn’t seen results from their initial marketing campaign and closed their doors? They would have missed out on a lot of business because people don’t think about them until they are in pain.
When a Real Estate agent’s clients decide that they need services—either buying or selling—they are no different than a Denise Lones who is in a heck of a lot of back pain.
The bottom line is I had a pain I needed to get rid of. Mine is back pain. A seller has pain—they need to sell their house for as much money as they can get. A buyer has pain—the pain of searching for their perfect home while being desperately afraid of making a mistake.
In life, pain hits at unexpected times. This time last month, I had no idea I would be signing up for extensive massage therapy. Likewise, there are hundreds of people in your area who are getting hit with some kind of real estate pain today—pain that they didn’t know was coming and which you can solve for them.
Your marketing efforts, no matter how bad they seem at any moment, are not futile. You, much like the massage clinic, are a pain-solver. Keep plugging forward with your marketing and remember that when pain strikes—today, tomorrow, or six months from now—people will call you if they remember your name and your marketing.
Denise Lones CSP, MIRM The founding partner of The Lones Group, Denise Lones, brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things “real estate”.
Denise’s background in residential real estate sales and management includes an impressive list of awards. Using custom marketing campaigns and business development systems she personally created, she was consistently among the highest producing Realtors® in a marketplace of 3,000+ agents. Denise was the only agent in the State of Washington to be awarded the esteemed MIRM designation – the top national achievement for new home marketing. In 2004, Denise was awarded the prestigious Hugh Hawkins Instructor of the Year Award by the Washington Association of Realtors.
As a columnist for isucceed.com, Realty Times, the National Association of Home Builders, and the Washington Association of Realtors, Denise has a strong “voice” in the real estate community.
Denise is a certified instructor for many prominent trade groups and educational institutions, including the Washington Association of Realtors, Master Builders Association, iSucceed.com, Washington State Department of Licensing, Windermere Real Estate, and the Washington State Housing and Finance Committee
With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.