Everywhere we look people are talking about the economy. Speak to most real estate agents and you'll hear such words as...downturn, decline, buyer's market and foreclosures. For us the bottom line is that no time in recent history has the need to return to the fundamentals of marketing and selling real estate been more important!
It has always been about adding value to our services as real estate professionals. Let me repeat this...."It has always been about adding value to our real estate services"! Those agents that choose to constantly provide more services and information... will inevitably do well regardless of the trends in the housing market.
I have friends in the business that made good livings in real estate when mortgage rates were 17% - 18%. Remember those days? And those same people are doing greater business today because they are constantly adding more value to their professional services. How? Here are just a couple of examples:
Harriett, an expert in foreclosures now rents a touring bus each month and invites home buyers and investors to accompany her on a tour of the most recent foreclosures in the area.
John loves being in front of people and therefore teaches a night course at the local college to consumers on "How to buy and sell real estate in today's ever-changing market".
These are just two of the many creative ideas that are producing results. Let's face it....there are still people buying and selling homes! It may take a little longer now to find them.. but they're out there. By adding more value and nurturing relationships we'll be able to not only survive but to flourish in today's precarious real estate market!
Here's wishing you much success in the days ahead!
Ken Eidenmiller, Broker/Trainer
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