Co-branding with Lowes

Real Estate Agent with Prominent Realty Group

lowes realtor benefitsI just signed up with Lowe's realtor benefits.  Been meaning to do it for a while, but just never got around to it. So far, I'm very impressed. Once you sign up, you are eligible as a realtor for all of the discounts your clients could get. There are three options available, potential buyer, seller and new homeowner, each with different pictures available.  Every client you enter gets a 10% discount coupon at Lowes and then you get to select another benefit from a list of six other things.They range from money off of paint, to a 20% discount on new carpet. Their system keeps track of your clients and shows you exactly what they will be receiving in the mail.  It also tells you when they can expect to receive it and shows you a mock up of exactly what they'll get in the mail. It comes out to three different pages. Pretty slick.  You can also customize the pictures that is printed on the front as well as change your information as often as you need to.

Also included is a personalized "dream book" available online to your client (that's the sample.shopper url).  I'm trying it out on my clients that I've been blogging about. (evil title, etc)  The transaction was a trying one and they were super the whole way through.  Plus they are going to remodel the kitchen and paint, so its a perfect gift.  If you haven't signed up already, go to  You'll have to enter a bunch of information at first but then you'll be ready to go. As a side benefit, you can order gift cards at a 5% discount as well as purchase magazine subscriptions as well as send your client a subscription to Lowe's Creative Ideas magazine. If anyone else has already been using this, I'd love your feedback on how its been working out for you.  

Can you Digg it?  I knew you could!


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Jennifer Kexel
Plantation Properties - Ellisville, MO

I've used it since it came out too!  I've had several clients thank me - pretty cool!

Sep 09, 2006 04:38 AM #6
Donna Quanrud
Coldwell Banker Burnet - Eden Prairie, MN
Donna Quanrud Southwest Metro Homes

I have been using this for awhile too!  I have heard concerns from others about sharing our database of clients with a third party who may otherwise use it against us later.  The jury is out on that for now.

One thing I always tell my clients too is that Home Depot & Menards will honor competitors coupons.  So if you clients aren't Loews shoppers they can use it at a competitior.

Sep 09, 2006 04:57 AM #7
Sara Lipnitz
Max Broock Realtors - Birmingham, MI
I signed up for the program months and months ago but have failed to really use it.  Thank you for the reminder.  I'll have to start using this again.
Sep 09, 2006 05:11 AM #8
Terry Moravec
Keller Williams Premier Realty - Blaine, MN
I also have been using Lowe's program. One nice feature is the ability to choose the language of the promotions sent to your clients. While I haven't worked with a lot of Spanish-speaking clients, I've worked with a couple, and they really appreciate it.
Sep 09, 2006 05:12 AM #9
Karen Villa Schweinfurth
RE/MAX Northwest Realtors, Inc. 425-308-3669 - Everett, WA
ABR, CRS, SRES, CyberStar
What a great idea, since I just had to buy a refrigerator for my buyer after seller took the one in the home!
Sep 09, 2006 05:18 AM #10
Colleen Kulikowski
The Griffin Team @ Keller Williams Realty - Buffalo, NY
Creative Real Estate Solutions...
It is a great program, I have been using it for several months!  
Sep 09, 2006 05:24 AM #11
Robert Rees - Austin Real Estate
Robert Rees Realty, Inc - Austin, TX
Been using it for a while, even on myself when I bought my new home!
Sep 09, 2006 05:36 AM #12
Ray Saenz
Exit Realty Laredo - Laredo, TX
Homes for Sale in Laredo, TX - Texas, Realtor


Hey, Yes, I knew it about that, but good point to mention

Sep 09, 2006 05:36 AM #13
Leslie Bloss, Bellevue Real Estate Professional
Bellevue, WA
Excellent idea--thank you for sharing.
Sep 09, 2006 05:40 AM #14
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
Great Idea! Can't wait to share the info with my clients!
Sep 09, 2006 06:24 AM #15
Laura Crump
Realm Professionals - Katy, TX
I love it as well.  I use it for all my clients.
Sep 09, 2006 01:00 PM #16
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

I've used this with my clients and they love it too.  They get a personized direct mail piece with your picture for 10% off up to $10,000, potentially a $10,000 savings.  You also get to pick a second gift...I chose free delivery for appliances over $400 for my clients for their new home.................

Sep 09, 2006 02:08 PM #17
Matthew Pellerin
Realty Executives - - Phoenix, AZ
Phoenix Homes Team

Hi Jaq,

Thanks for sharing this idea.

I had no idea this was available to us.  So, I will definately be checking into this ASAP.

Thanks again and say Hi to Charles for me! :-)


Matt Pellerin

Sep 10, 2006 11:05 AM #18
James Barnett
Exit Realty South - Charlotte, NC


Just read your blog. As you may know Lowes is Headquarters are located in Mooresville, NC, just outside of Charlotte and I am proud to say that I was asked to participate in the realtoe forum that put this program together.

As a matter of fact the discount idea was one that I presented to to the Lowes management. Glad that you like it and think that it is worthwhile.


Jim Barnett, crs

Prudential Carolinas Realty

Charlotte, NC 


Sep 10, 2006 12:11 PM #19
Fran White
North Kansas City Real Estate, Reece and Nichols Residential - Kansas City North, MO
Kansas City North Real Estate, 816-682-3897
I have been using it since the program began and my clients LOVE getting the coupons.  The personalized postcards they send out for REALTORS are very well put together and impressive.  I've received nothing but GREAT feedback on them.  (Now if I could just get feedback on my listings from agents who show them.. lol)
Sep 10, 2006 01:48 PM #20
George Galvan
Professional Real Estate Partners - Gilbert, AZ
Thanks for the info.   I am going to sign on to the site tonight and get started!! Thanks again!
Sep 10, 2006 04:53 PM #21
Tony Croft
Tony Croft Team at Northstar Funding - Helping 1st Time Buyers, Move Up Buyers & Investors - Hoboken, NJ
Mortgage Advisor 201-943-6800

Great information. Thanks for sharing.



Sep 11, 2006 12:21 AM #22
Taiane de Gregorio
Sunvest Communities USA - Orlando, FL

Great info, I didn't even know they did that?! Thanks for sharing.

Sep 11, 2006 12:49 PM #23
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Yes, I did this last year and continue to sign my clients up but haven't had any feedback from them as to whether or not they found it useful. Sometimes, I think clients just forget to say thank you.
Nov 12, 2006 02:28 AM #24
Toby Barnett
KW Northwest - Marysville, WA
Toby Barnett

Can't believe I missed this post...found it through your other blog...fabulous idea!! This will be a tip that I send out through our office today :)

Dec 08, 2006 03:36 AM #25
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