Where The People Are

Real Estate Broker/Owner with Real Living Advantage

Today more than ever I realize the importance of relationships.  The Real Estate business is all about the relationships you make, keep, and cultivate.  The importance of marketing your brand cannot be under rated, but the best marketing will not make you money if you cannot make and maintain relationships.  I constantly remind my agents that you must be where the people are and invest your life into theirs.  It's easy to drive through the teller window or the fast food drive through and never know the person behind the glass.  We can pay our bills online (and I do), pump gas and never enter a store, communicate by email and text message, get our news and info 24/7 from our computers or tv screens, and go days without having a meaningful conversation.

Take a look at the top producers in our industry and you will find that they are tremendous people persons.  They work at building relationships.  You will see them inside the banks, resturants, and convenient stores.  The show up at little league ball games, community events, and other places that people gather. They usually have a sincere smile, a genuine handshake, and warm hello.  They call people by their names, ask about their families, listen more than they speak, and leave people feeling good about knowing them.

So today when your tempted to drive through the teller line, re-think what you're doing.  Park the car, go inside, meet the teller, ask their name and don't leave until you know one quick thing about them.  It will be good exercise for your body and brain, and who knows they may be looking for a Real Estate Professional to help them in a transaction.

Later I will give you ideas on how to cultivate, keep and maintain relationships. It's easier than you think!

Comments (5)

Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

This is a good blog and a good post. It highlights what is needed and what the challenges are in our business today

Oct 27, 2008 12:07 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

This seems to be especially important these days with elections...housing prices...sometimes you have to agree to disagree...compromising the integrity of a relationship for the sake of making a point is not always the best route to follow for the long term well being of everyone...thanks !

Oct 27, 2008 12:12 AM
Rob & Jeannie Steward - Realtors®
RE/MAX Advantage - Nashville, TN
We Work TWICE As Hard For You! - Ashton Group

All great points Randy! We can have all the latest gadgets, toys and gizmo's to enhance our business, and that's all good and fine as long as we remember the key word here is 'enhance'.

Nothing will replace the value of our 'belly to belly' time out in the world. And when the unknown person finds out we our Realtors and asks 'how is the market?' we can tell them how the local market really is and not the market CNN speaks of with all of the fly over country lumped in.


Remember, a stranger is only a friend we haven't met yet. Don't you agree?

Oct 27, 2008 12:27 AM
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Randy,  I had a friend.  I got too busy to call her.  I forgot her birthday.  I thought about her sometimes and considered her my friend but when I finally called her, she was busy with somebody else.  Who could blame her?  Same is true in our business.  Why should we get repeat business when we neglect the most important thing - relationships.

God Bless you.

Oct 27, 2008 12:33 AM
Chris Hill
Century 21 New Millennium - California, MD
Your Southern Maryland Real Estate Professional

Great Point! I try every day to meet someone new. You know sometimes when you speak to someone in line at the grocery store, they look at you like you have 2 heads. (Those with 2 heads, please take no offense) People are very different now. I truly believe that change must come from the people, and it really does come from simply acts of kindness.

Try it! When you are in line anywhere today, say hello to the person in front of you. It will brighten their day, and maybe they will "Pay it Forward".

Oct 27, 2008 12:46 AM