Today more than ever I realize the importance of relationships. The Real Estate business is all about the relationships you make, keep, and cultivate. The importance of marketing your brand cannot be under rated, but the best marketing will not make you money if you cannot make and maintain relationships. I constantly remind my agents that you must be where the people are and invest your life into theirs. It's easy to drive through the teller window or the fast food drive through and never know the person behind the glass. We can pay our bills online (and I do), pump gas and never enter a store, communicate by email and text message, get our news and info 24/7 from our computers or tv screens, and go days without having a meaningful conversation.
Take a look at the top producers in our industry and you will find that they are tremendous people persons. They work at building relationships. You will see them inside the banks, resturants, and convenient stores. The show up at little league ball games, community events, and other places that people gather. They usually have a sincere smile, a genuine handshake, and warm hello. They call people by their names, ask about their families, listen more than they speak, and leave people feeling good about knowing them.
So today when your tempted to drive through the teller line, re-think what you're doing. Park the car, go inside, meet the teller, ask their name and don't leave until you know one quick thing about them. It will be good exercise for your body and brain, and who knows they may be looking for a Real Estate Professional to help them in a transaction.
Later I will give you ideas on how to cultivate, keep and maintain relationships. It's easier than you think!