A couple of weeks ago I was asked to speak in front of a group of fellow Realtors regarding this simple but difficult subject.
And why is it so difficult? Because we Realtors are bombarded daily to spend money on this or that. We constantly are trying to make decisions that can help our business but not bust our wallets. So I gave my opinions and did a little show and tell - I happen to have a Treo 650, a Blackberry Curve, a Centro, a wireless card for my laptop ( the greatest help beside a phone) and Magicjack. And it was actually Magicjack that caused this discussion. A fellow Realtor sent out an email extolling the great benefits of making a call anywhere, anytime using your PC and Magicjack. This hyperbole was such she bought three of them. It all sounded terrific, until I pointed out you needed a telephone or some such device hooked up to it and you must be connected to a network with a pretty high speed for Magicjack to work really well. It was not wireless. Now it has a purpose on saving money on long distance calls and at basically 20 bucks a year it sounds like a great deal.
We used to run a tech Expo in our area that was called Realtors Teaching Realtors. This has always been the purpose behind anything I "teach". I don't care about firms because the dialogue I like to present is more about what will make us better at our jobs and it won't bust our wallets. And what we discovered is just how many Realtors are starving for this information. What computer should I buy? Do I need a tablet PC? How to use MS Office to market yourself well and at a great price? Simple ideas that meet the needs of us the Realtor.
I believe strongly as our mentor keeps telling us that the deal is not about us but it is all about getting the deal done right for our clients. So if I can help in some small way to help a Realtor get a deal done for their client and they pass it on then maybe we will all win in these tough times.
But I think most in the room liked what they heard because it came from one of them. A Realtor.
And our conclusion regarding smart phones. There is really no smart phone unless it helps us Realtors do business and can open up lockboxes!!.
Everybody, Have a great day, week, month and year.