Do you watch the news?
Do you read the papers?
Do you listen to radio shows talking about our economy?
If so, it's enough to get you down in the dumps and a bit of stomach ache isn't it?
We'll pick up those shoulders, lace up those boots and get moving. This is the time to be marketing yourself, your company and to introduce new aspects of your business.
If you run your business in fear you will be left with no business at all.
Yes the economy is rough right now, but I am old enough (46) to remember when it was rough before. Unlike our children who only remember the good times, many of us have been down this path before and we have survived and thrived.
We just need to be better then ever before. We need to increase our marketing, tweak our business skills, add to our knowledge of our industry, and come out fighting!
Remember our clients are scared. We need to be the EXPERTS. Let them know we are here for them and can get the job done because STAGING WORKS! Now, more than ever before, if a property is not fully staged, and I mean fully, it does not sell.
Get your teams together including painters, contractors, window washers, cleaners, furniture suppliers etc and find ways of marketing with each other and referring each other. Before now business came to you, as well as your teams, without much thought. We'll times have changed and we must change with them.
I for one see it as a challenge. My painter, Dave Casteel Quality Painting, is now officially green. We are marketing ourselves as the Green Team and clients are loving it!
My window washers Eric and Eric are more appreciative of the referrals I am giving him then ever before and is open to some co marketing as well.
Don't sit back - make it happen. Find a new niche, find a new service, find a new channel of marketing and you will grow your business, even in these times there is money to be made.
Now go get'um!
Kym Hough, CSP, RESA, LGLS CT
Full Service STaging Professional of the SF East Bay
Complete Green Team
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