There are some things that are difficult to say. There are several books that instruct readers how to say difficult things, manage difficult conversations, address difficult topics, and so on. We tend to avoid confrontation or authentic feedback in order to protect our feelings and avoid hurting others' feelings.
Here are 4 Things that need to be said to many of us:
1. Improve Your Language - Language "says" a lot about a person. If you hear someone speaking eloquently, calmly, rationally, and eruditely, your perception of them improves dramatically. On the other hand, if you hear someone speaking erratically while using 50 "uhs" and "ahs", you may see them as less intelligent, less prepared, and less desirable.
The size of our vocabulary and the smooth flow of ideas are key characteristics to "sounding smart." In sales, earning the trust of prospects is a major focus. If we speak authentically but intelligently, we are more likely to be remembered and have a window into closing a deal.
2. Develop a More Professional Appearance - Look, some of us do not put the time into our appearance as we should. There are those that need to dress better. Some need to focus on weight and health. You may need to shine your shoes or buy a new belt. Do you spend the money for a professional haircut / design.
Visual impressions may matter even more than verbal / written impressions. The most successful Realtors I know have a very refined image. They had this BEFORE they made loads of money. Now, we don't have to become James Bond, with ultra-smooth ways. Just ask yourself if you have room for improvement and choose to DO IT.
3. Learn to Write More Effectively and Intelligently - The ability to write comes after much trial and error. It takes time. We must actually WRITE in order to improve this trait. Learn a new word every day. Use that word several times during the day. Remember that word. If you have used the same 3 adjectives to describe your listings for the past 5 years, it may limit your creativity and effectiveness.
Pay attention to spelling. Is the sentence a fragment? Are the thoughts flowing logically and smoothly? Is the topic focused? Or, do the sentences reflect a disjointed, unorganized thought process?
Who would read this? Does the paragraph grab the reader's attention by asking an interesting question or making a fascinating statement.
4. Work Harder - WORK is a four-letter word for some. Maybe we got into real estate to avoid real work. Maybe we see real estate as a country club for those who pretend to have plenty of money. But that's not my experience. My grandfather was a builder. My family was in real estate. I remember all of us working about 8 to 12 hours a day (including my school work).
If times are tough, do more to get the same result as before. Take an active role in your own success. Refuse to blame vague entities like circumstances or the market for your lack of results.