Four Improvements for Your Business Than No One Talks About

Real Estate Agent with Realty Executives Assoc

There are some things that are difficult to say.  There are several books that instruct readers how to say difficult things, manage difficult conversations, address difficult topics, and so on.  We tend to avoid confrontation or authentic feedback in order to protect our feelings and avoid hurting others' feelings.

Here are 4 Things that need to be said to many of us:

1.  Improve Your Language  -  Language "says" a lot about a person.  If you hear someone speaking eloquently, calmly, rationally, and eruditely, your perception of them improves dramatically.  On the other hand, if you hear someone speaking erratically while using 50 "uhs" and "ahs", you may see them as less intelligent, less prepared, and less desirable. 

The size of our vocabulary and the smooth flow of ideas are key characteristics to "sounding smart."  In sales, earning the trust of prospects is a major focus.  If we speak authentically but intelligently, we are more likely to be remembered and have a window into closing a deal.

2.  Develop a More Professional Appearance  -  Look, some of us do not put the time into our appearance as we should.  There are those that need to dress better.  Some need to focus on weight and health.  You may need to shine your shoes or buy a new belt.  Do you spend the money for a professional haircut / design.

Visual impressions may matter even more than verbal / written impressions.  The most successful Realtors I know have a very refined image.  They had this BEFORE they made loads of money.  Now, we don't have to become James Bond, with ultra-smooth ways.  Just ask yourself if you have room for improvement and choose to DO IT.

3.  Learn to Write More Effectively and Intelligently  -  The ability to write comes after much trial and error.  It takes time.  We must actually WRITE in order to improve this trait.  Learn a new word every day.  Use that word several times during the day.  Remember that word.  If you have used the same 3 adjectives to describe your listings for the past 5 years, it may limit your creativity and effectiveness.

Pay attention to spelling.  Is the sentence a fragment?  Are the thoughts flowing logically and smoothly?  Is the topic focused?  Or, do the sentences reflect a disjointed, unorganized thought process?

Who would read this?  Does the paragraph grab the reader's attention by asking an interesting question or making a fascinating statement.

4.  Work Harder  -  WORK is a four-letter word for some.  Maybe we got into real estate to avoid real work.  Maybe we see real estate as a country club for those who pretend to have plenty of money.  But that's not my experience.  My grandfather was a builder.  My family was in real estate.  I remember all of us working about 8 to 12 hours a day (including my school work).

If times are tough, do more to get the same result as before.  Take an active role in your own success.  Refuse to blame vague entities like circumstances or the market for your lack of results.

Posted by

Richard D Barbee, M.Ed.

Investment Advisor Representative

Registered Representative

Slate, Disharoon, Parrish and Associates

9724 Kingston Pike #701

Knoxville, TN  37922




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Hawaii homes
Century 21 iProperties Hawaii - Honolulu, HI

These are good points.  I want to emphasize writing skills to fellow AR members.  When we write a blog or letter full of misspelling and poor grammar, it gives others the impression that we're not too intelligent.

Oct 27, 2008 07:39 AM #1
Steve Hall
RE/MAX United - San Marcos, CA
Make the Call to Hankins and Hall

Richard - These items need to be said to some of us daily for at least a month! 

My first thought when reading your number 1 comment was that you might have been involved with Toastmasters.  My wife is very active in Toastmasters, which has even made me sensitive to "ums" and "ahs." At times, it is so distracting that I have no idea what the speaker is attempting say.

Your number 3 is extremely important since there is no chance for relay information using non-verbal signs.

Oct 27, 2008 07:55 AM #2
Norma Crouse
HER Realtors - Pataskala, OH
Norma Crouse

Sometimes lately I have felt like I am working for hours and hours and hours and hours and getting nowhere - if you know what I mean?  Thanks for the blog though. 

Oct 27, 2008 08:12 AM #3
Rich Mielke
REMAX Results, Frederick MD - Frederick, MD
REALTOR, Frederick Maryland Real Estate

These are important tips. Thanks for sharing them with us.

Oct 27, 2008 08:20 AM #4
Laurie Logan
Keller Williams Realty, Inc., Broker Associate - Madison, WI
South Central WI Real Estate

Hey Richard,

These are very interesting challenges you pose!  we all have room for improvement, and there is no time like the present.

Oct 27, 2008 08:21 AM #5
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