Director of First Impressions

Real Estate Agent with Compass

My company recently expanded one of our offices and made it our corporate headquarters on Madison Avenue. Our commercial division along with executives, administrative, marketing and our east side agents are located in this beautiful office space.

I recently received an email from the President of my company announcing the newly created position "Director of First Impressions" An office administrator from our downtown office was promoted to this new post.

Since many of our calls from our office's if busy roll over to the new office.  The first person that people (clients other agents, investors, vendors etc.) meet when they walk in the door or call the office is The Director of First Impressions who will be trained in Customer Service.

"The title is meant to make people smile but also to underscore the value and importance we place on this job" said David Michonski, President of Coldwell Banker Hunt Kennedy.

It did make me smile!



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Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

That is an excellent title indeed.  How many times have we walked out of a place we normally would have done business in, because no one bothered to acknowledge us?  I know I have.

Sometimes I think I am invisible!

Sep 09, 2006 03:50 AM #1
David Eiglarsh
United Realty Group - Weston, FL
CRS, CDPE, Serving South Florida
I've had a "Director of First Impressions" for years. I learned the term/role at a StarPower event. Her role is concierge in nature. Make my clients happy, keep them onboard, call them often & chat or tell them something, etc....... It works!
Sep 09, 2006 04:19 AM #2
Sara Lipnitz
Max Broock Realtors - Birmingham, MI


What a wonderful idea.  I love the title, I love the position.  It really evokes the warm fuzzies for me!  I'm planning a trip to NYC in the fall.  I will have to stop by the office to see the space and see what that's all about.

Sep 09, 2006 04:56 AM #3
Mitchell J Hall
Compass - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn


The StarPower event is probably where we got the term from as well. I'll probably go to the next one.


I would love to meet you. My office is on Columbus Ave. Sotheby's recently opened accross the street. It's a trendy shopping street. Lots of shoe stores :-) We are in a really nice location our office used to be a restaurant called Memphis in the 80's. It was Tex Mex it was so "in" and trendy they had an unlisted phone number.

Our main office is 555 Madison 12th floor. in midtown. There is a great terrace for coctail parties.

Sep 09, 2006 05:25 AM #4
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
Great title that I've used and recommended for years since first hearing about it from Howard Brinton. It's so easy to forget that the first impression a client gets, by phone or walking in the door, is going to have an effect on the entire transaction.
Sep 09, 2006 01:52 PM #5
Scott Turner
Turner Residential - Austin, TX

I love that! And, it is so true.


Sep 10, 2006 05:18 AM #6
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Mitchell J Hall

Lic Associate RE Broker - Manhattan & Brooklyn
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