Friendships: That's Where It's At

Real Estate Broker/Owner with Real Living Advantage

Making and maintaining relationships are what the Real Estate business is all about.   The old saying is really true, "nobody cares how much you know until they know how much you care."  All of us as Real Estate Professionals work consantly at staying informed and up to date on our education.  With ever changing rules and regulations, it is a constant struggle to stay knowledgable on all the issues involved in our transactions.  With that said, we still have to make time to make and maintain friendships.

The art of making friendships to me has a very simple foundation, "to have friends you must show yourself friendly."  Thats right!  Taken straight from the writings of the King Solomon in the Bible book of Proverbs.  Whether you're a Bible reader or not this is a simple truth that works.  A smile, kind word, or friendly gesture is often the door opener to a serious friendship and long lasting relationship.  I am amazed at the people who never smile, laugh or have an encouraging word that can never understand why others just don't want to be around them. 

I have made it a point in my life to be the first to speak, to smile at people as I walk down the street, to hold the door for others, to leave a good tip for the server who didn't even do a good job, to look at the person who's talking to me, to listen genuinely to what they have to say, to remember their name, and use it the next time I see them. The list could go on and on, but heres the key.  You must, and I can't emphasize this enough, you must be sincere, genuine, and honest. People can smell hypocrisy a mile away. Do I want to sell Real Estate? Absolutely and lots of it.  Do I want to make money? You bet and lots of it. However, I am never willing to be successful at the high price of hypocrisy.

So, the conclusion of it all is this. To be a successful Real Estate Professional, you must make and maintain friendships. Making them is the easy part, maintaining them takes a little more effort.  If you have any ideas on this subject and would be willing to share them I would love to hear them. Go out today and make some friends, I'll talk later about friendship maintenance.


Comments (5)

Kathy Fey
Fey & Associates - Dacula, GA

Before there were fax machines or the internet I had to go to all the offices around me to pass out my flyers.  I developed a relationship with someone in every office.  Worked well when trying to promote a new listing or needed a special property.

Oct 28, 2008 12:42 AM
Carol Swain
Keller Williams Real Estate - Langhorne, PA
Realtor, Bucks County, Pa

I agree.  It is very important to build relationships in real estate.  You need them especially in the market we are in. 

Oct 28, 2008 12:51 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

There is a GREAT BOOK that drives home this message and if you haven't read it, I strongly suggest that you do!  Once I did it changed the entire way I look at this business!


Oct 28, 2008 12:53 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

All of the tech tools are great and I love them.  However, the bottom line is that most business is based upon relationships.  The surprise for me has been the ability to make friendship on the internet!  Priceless!

Oct 28, 2008 01:06 AM
Brian Belcher
RE/MAX Executive - Charlotte, NC
Charlotte Realtor

Great post. I agree. It's important to be genuine.

Oct 28, 2008 01:31 AM