Special offer

Share & Trade Tips Here: The Myth of Multi-Tasking & The Need for Focus

By
Real Estate Agent with Referral Network

This blog is Posted by Team Leader Andy Elliott

Multi-tasking is not focus.  I saw this statement on the big board in Gary Keller's office when we went to Texas a couple years ago.  Gary is the co-founder of Keller Williams so when someone who has achieved such high success puts something on their board it's worth some attention.  In fact I've found that this one concept will completely change your business if you apply it. 

If you want to start an ant on fire with a magnifying glass could you do it if you chased all the ants or would you have to pick one?  You're right you'd have to pick one and this is the power of focus. 

Multi-tasking is a phrase invented for computers because the miracle of computers is that they can multi-task. 

Here's an original dictionary definition of multi-tasking found in the merriam webster dictionary:

Definition:
Main Entry: mul·ti·task·ing Pronunciation: \-ˌtas-kiŋ\ Function: noun Usage: often attributive Date: 1966 1 : the concurrent performance of several jobs by a computer

Mutli-tasking as a human endeavor means that we limit our effectiveness in both tasks.  To truly be great at something you have to focus on it with everything you have.  I would say that in a season of bailouts, bank foreclosures, short sales, economic instability, and some unfounded fears the need to focus has dramatically increased. 

Please click on the comment link below and share your comments on the following two questions:

  1. What steps have you taken to increase your focus? 
  2. What are you focusing on?

 

Thank you for sharing, we can make a difference and help other realtors learn how to make this a great market!

Penny J. Robinson
The Clark Realty Group ERA - Dublin, OH

Prioritizing to get the job done right is most certainly the way to go!

Oct 28, 2008 03:15 AM
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

I have been focusing on increasing web exposure... 

The steps I have taken is to become omore informed of different SEO that can assist and getting involved with AR adds to my field of information and sharing... Thanks for helping me reach my goals...  Diane

Oct 28, 2008 03:37 AM
Laurie Lohoefner
Hasson Company Realtors - Vancouver, WA
Laurie Lohoefner, Broker

Andy,  Great videos...as always!  Because the "calling" portion of lead generation is such a million pound gorilla for me, I haven't thought about the other things I do that are lead generation.  The preparation for Open Houses, Mall Kiosk shifts and day to day meeting with potential buyer/sellers.  I'm placing myself in front of a larger audience than I have recognized before.  I am doing some good lead generating.  It does NOT substitute for the million pound gorilla and I still need to do more of that.  To aid in FOCUS, I set time blocking around even the fun things.  If I need to generate some new marketing piece, I set a time frame around it, then move to something I don't enjoy as much (million pound gorilla) again, for a time block.  This helps me accomplish many things in one large block of time.  Example, personal time with God is my first time block of the day. This calms and helps me to focus.  Each task following that is time blocked.  NO EMAIL or FOLLOW UP phone calls until the other tasks are completed.  I plan who I will call the night before.  Sometime each evening I spend a few minutes going over my day..there is much to learn from what you did today..and then spend a few minutes looking at the schedule for tomorrow.  I usually have a list working through the day in my calendar of people I need to call so they become the top of the list for the next day.  I use Top Producer and used properly, it generates a list of calls as well.  There is much to do to refine the time blocking of a day and it's very easy to get distracted.  I find that if I spend 30 minutes cleaning up the work area around my desk, it reduces the items that will distract me. 

Oct 28, 2008 09:35 AM