This fall will see a lot of condos sitting for too long in markets that were previously hot. Many agents cling to the belief that it's all about dollars per square foot. That might be true if buyers only shopped with logic. But we all know they actually buy on emotion.
It’s really tough to make a condo stand out from the many others for sale in the same building. That’s why home staging is so critical.
This client had to put their condo on the market in the slow summer season and on top of that they were competing with dozens of others in the same complex of four towers.
With condos, color recommendations are especially important as nothing warms up a space faster than the right coat of paint. Most new condos are painted sterile white, which does nothing to enhance their often boxy environment.
Look at the drama achieved in this typical condo. I used Benjamin Moore Huntington Beige (HC-21) because the living room faced south and was flooded with light from floor to ceiling windows. There's nothing especially unique about the space, but the wall color pulls the look together and gives it the contemporary edge it needed because of the target market for that location.
One of the gratifying things about home staging is the real difference you can make in people’s lives, here’s what my client wrote me last week:
“I would like to thank you for your help in staging our condo. Everyone that has passed through our home, be it friends, family, or prospective buyers, absolutely loved it. Most importantly, we were able to distinguish our condo unit from the several other comparable ones in our building and, as a result, were able to sell it in only six days, at 98% of our asking price! Thanks again!” (Roman Rozanec)
I have to say it’s really nice starting my day reading an email like that! When I was working in the corporate sector it was rare to receive such heartfelt appreciation. Roman and his wife are now off to start a new life in Australia with way more cash than they would have had if they hadn't had their condo staged to sell.
Debra Gould, The Staging Diva
President, Six Elements Inc.
Internationally recognized home staging expert Debra Gould (also known as The Staging Diva), is President of home staging firm Six Elements Inc. She's staged hundreds of homes to sell in the $190,000 to $1.5 million range for clients who made anywhere from $10,000 to $100,000 profit on her services. Debra's expertise in decorating homes to sell has been featured in major media like: The Wall Street Journal, CNNMoney, MoneySense Magazine, HGTV, CityTV, GlobalTV, Reader's Digest, Financial Post, Globe & Mail, House & Home, Style at Home and more.
Comments (5)Subscribe to CommentsComment