This blog has been established as a connection point between Mortgage and Real Estate Agents and me; a representative of Exodus Marketing Group.
In looking over many different areas of the web that are free in regards to discussion of real estate and mortgage issues, it's been very clear that the marketing side is seldom discussed unless it involves "programs" and "Lead Generation" plans and schemes.
As the industry has gotten tougher, it's been amazing to see how many agents over the course of this brief crisis have said things like "I need to look for a job" or "I'm getting back into the restaurant industry".
Being a newsletter provider agent for the industry for quite some time and moving through the ups and downs you see reactions by agents regarding what works best. I tell the story this way, if a babysitter in a neighborhood sat down and wrote a letter to all of her clients each month, who do you think they'd call when they needed a babysitter. The only time the babysitter is not the one called is if she didn't do that great a job. Sounds pretty foundational right?
Well it it can be almost alarming to see the priorities of some agents. It's so very interesting that our priorities permeate through everything we do.
It's true that you can't please all people all of the time but rest assured that if priorities aren't based on truth, fact, logic, and proven results but rather on emotion, pride and self servedness, longevity is the victim and loyalty goes right out the window regardless of the service offered.
Marketing 101 - Touch base with your clients at least (at the very least) 12 to 14 times per year. Your mother, brother, aunt, uncle and anyone you've every done business with EVER. Chances are a relative might still think you work at Home Depot. How sad that is when you think about it. (Not Home Depot work but them not really knowing you are available as you should be).
If you pay your hair stylest to cut your hair, shouldn't they call you for a loan or home sale? In an industry that purports that 92% of it's business is word-of-mouth, doesn't it make sense to provide a means in which you can be remembered? Priorities, priorities...
Blogging is certainly not my strong point but this seems like a place that ideas from my perspective can be relfected on and hopefully not miscontrude as "sales pitch". Forget the services that the company I work for provides - does the idea that priorities are out of whack in some cases not strike anyone as odd...?
An agent in Temecula CA said "I can't market because a sick relative is in town" huh?
Prov 25:2 - It is the glory of God to conceal a thing and the glory of kings to search out a matter.
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