Services for Real Estate Pros with Exodus Marketing Group

This blog has been established as a connection point between Mortgage and Real Estate Agents and me; a representative of Exodus Marketing Group.

In looking over many different areas of the web that are free in regards to discussion of real estate and mortgage issues, it's been very clear that the marketing side is seldom discussed unless it involves "programs" and "Lead Generation" plans and schemes.

As the industry has gotten tougher, it's been amazing to see how many agents over the course of this brief crisis have said things like "I need to look for a job" or "I'm getting back into the restaurant industry".

Being a newsletter provider agent for the industry for quite some time and moving through the ups and downs you see reactions by agents regarding what works best. I tell the story this way, if a babysitter in a neighborhood sat down and wrote a letter to all of her clients each month, who do you think they'd call when they needed a babysitter. The only time the babysitter is not the one called is if she didn't do that great a job. Sounds pretty foundational right?

Well it it can be almost alarming to see the priorities of some agents. It's so very interesting that our priorities permeate through everything we do.

It's true that you can't please all people all of the time but rest assured that if priorities aren't based on truth, fact, logic, and proven results but rather on emotion, pride and self servedness, longevity is the victim and loyalty goes right out the window regardless of the service offered.

Marketing 101 - Touch base with your clients at least (at the very least) 12 to 14 times per year. Your mother, brother, aunt, uncle and anyone you've every done business with EVER. Chances are a relative might still think you work at Home Depot. How sad that is when you think about it. (Not Home Depot work but them not really knowing you are available as you should be).

If you pay your hair stylest to cut your hair, shouldn't they call you for a loan or home sale? In an industry that purports that 92% of it's business is word-of-mouth, doesn't it make sense to provide a means in which you can be remembered? Priorities, priorities...

Blogging is certainly not my strong point but this seems like a place that ideas from my perspective can be relfected on and hopefully not miscontrude as "sales pitch". Forget the services that the company I work for provides - does the idea that priorities are out of whack in some cases not strike anyone as odd...?

An agent in Temecula CA said "I can't market because a sick relative is in town" huh?


Prov 25:2 - It is the glory of God to conceal a thing and the glory of kings to search out a matter.

Comments (13)

Susan McQuaide
Keller Williams - Simpsonville, SC

Welcome to Active Rain! I hope you find this site as informational and entertaining as I have!

Oct 28, 2008 11:28 AM
Keith Shapiro

I find it quite fascinating at this point and look forward to some views from others on the industry and it's marketing concepts

Oct 28, 2008 11:31 AM
Sergio Rebollo Jr.
Real Estate TeamMates - Miami, FL

Keith....Welcome to ActiveRain.  This is a great community to network with others as well a great place to learn from other's experiences and knowledge.  I've enjoyed it; I hope you enjoy it as well.  Congrats on your first post.

Oct 28, 2008 12:26 PM
Keith Shapiro
Exodus Marketing Group - Colorado Springs, CO

Appreciate the kind welcome and I hope this is a good avenue to share what it is I do.

Oct 28, 2008 03:21 PM
Jese Gonzalez
The Real Estate Power Houses - El Paso, TX
The Real Estate Matchmaker

I would like to personally welcome you to the ActiveRain community!  This community has a wonderful atmosphere and you will find lots of helpful friendly people and useful information. I often find something new and interesting when I read the new blogs.   

Active Rain is an excellent networking forum with a variety of interesting characters.  Expect to learn a lot and be entertained if you have an open mind.  The opportunities to learn, earn and network are absolutely incredible here on Activerain.   

 Welcome to the RAIN I look forward to reading your blogs.

Oct 28, 2008 03:37 PM
Marcy Fedalei
Keller Williams Realty - Spartanburg, SC

Great start on ActiveRain! Welcome and thank you for sharing your thoughts and ideas.

Oct 28, 2008 11:08 PM
Yvette Gardner
Keller Williams Realty, Spartanburg, SC - Spartanburg, SC

Welcome to the Active Rain community. This is a great site with lots of information.  Have fun with it and hope to see more of your blogs soon!  We have a team of four outstanding full time agents to assist your buyers and sellers in Spartanburg/Greenville, SC.  Again, welcome to AR!!

Oct 28, 2008 11:30 PM
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE

Welcome to ActiveRain!

If you would like a few tips on getting the most out of ActiveRain, please visit my blog Welcome to Active Rain.  It has a few simple steps of what to do now that you have joined.

If you ever have any questions, just let me know.

Troy Trumm

Oct 29, 2008 12:58 AM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Keith, Welcome to AR, Be a Blogholic and start writing your own blog soon on AR. All the best for your RE business. This is the right place for customers, friends, realtionships etc.

Best - Sash 

PS: FREE blog traffic strategy video...Hope this will help you... click here

Oct 29, 2008 02:10 AM
Greg Steffens
Mountain Country Realty - Lake Arrowhead, CA

Hi Keith - Welcome to Active Rain and congrats on your first post.  Be sure to spend some time looking around at what and how others are blogging here - it is a great education and lots of fun.  Looks like you're off to a great start...keep it up!

Oct 29, 2008 04:25 AM
Keith Shapiro
Exodus Marketing Group - Colorado Springs, CO

Hey thanks for the response, I'm trying to see if the responses actually have any point status or if anyone even reads them. So far each response has been pretty nice but not very topic oriented.

Is AR just a race for exposure?

Don't get me wrong, I'm in the exposure business. I work for Exodus Marketing Group and we produce the absolute highest quality newsletters that a real estate agent or a loan officer can buy with the most conveniences to the user along with loyalty gifts (respa safe of course).

one response above says all the best for your RE business. Makes me question the validity or the true motivation for the responses.

Oct 29, 2008 04:41 AM
Lorena Westervelt
Van West Realty - Greenville, SC

Hello, welcome to Active Rain! This seems like a wonderful environment to network as well as learn from others. I hope you enjoy yourself and participate often in the Active Rain environment!

Oct 29, 2008 11:31 AM
Dan Nord
RE/MAX Results - Omaha, NE

Welcome to Active Rain, you've joined an excellent site to receive free marketing, share ideas, and network.  Have fun and enjoy yourself.  Good luck.

Oct 31, 2008 06:23 AM