We all know the Real Estate Market isn't that great right now. I hear of sales, sometimes multiple sales. I hear of this, but don't see it. We all know that Real Estate is local, and so sales in one area doesn't mean sales in another. Agents that aren't making sales might wonder, as I do, How many ways can you Market your properties for those people that are buying?
How many fliers and ads do you do if people are convinced that all houses are priced too high, and want them cheaper? Even when you are offering quality, at a reasonable price.....within a reasonable range of pricing. What do you do?
I got a call from one of my Agents that has been helping with a particular house. She said in her area some Agents were doing a Marketing Campaign to sell a House in 10 days, and were holding the house open during this time.
Of course being a young Agent, and my Daughter to boot, she figured that I should do the same thing. It didn't matter at all that she lives in a nice area at the Beach, and my listing is in a 55+ Community in an area that hasn't been doing that well with sales that aren't foreclosures.
She figured I should do it because other people do it :) Night and Day Market differences...and Night and Day Marketing differences.....but it was worth a try.
I called another one of our Agents and we worked out a schedule for showing, but knowing our area we decided to cut the Marketing time in half. We are doing a 5 Day Open House, and today was Day 1. We're not feeding anyone, and we're not having a drawing, what we are doing is taking the time to keep the house open and be available for anyone that might stop by. What we are doing is trying something different.
Sometimes it's worth trying something new even if we're not convinced it'll work. My Seller deserves anything I can do to help Market his property.....that's WHY I am doing a 5 Day Open House :)
By: Kathy McGraw- CELLing Realty in Riverside County
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