Turn the Immediacy of Texting into a Powerful Sales Tool

By
Services for Real Estate Pros with dddd

Immediacy, The unique ability to provide detailed information instantly, to anyone, anywhere sets texting apart from other forms of communication. Text messaging is poised to become the most powerful marketing tool of the century. Harnessing that power is the challenge that has everyone scrambling, from savvy presidential candidates to forward-thinking police departments to cutting-edge real estate agents.

 

Barack Obama's presidential campaign has pioneered the aggressive use of text messaging as a political organizing tool. In our increasingly cell-phone centered world - many under 40s don't even have landlines -- people carry their cells with them 24/7. Texting doesn't depend on computer availability for message checking or, worse, on the questionable and often lethargic delivery of snail mail. It allows you to leave detailed messages to keep people instantly in the loop. Obama's savvy campaign managers have used texting to alert followers to last minute campaign stops, pass along new platform info, rebut campaign ads from opponent McCain and get out the vote. Texting is changing the way politicians connect with their constituents.

 

Immediacy is also what prompted the Los Angeles Police Department to launch its anonymous SMS text messaging tipline. Text-a-Tip allows nervous citizens to tip police the minute they spot suspicious activity without calling attention to themselves. A third-party provider ensures that the tipster's identity remains anonymous.

 

TxT2Sell allows savvy real estate agents to capitalize on the immediacy of texting as a powerful new marketing tool. TxT2Sell ensures that you never miss a potential sale. When passing a home they like, buyers follow instructions on customized signage to text in for more information. They instantly receive listing details and interior photos, and you receive notification of their interest and their personal cell phone number. To find out how to make texting work for you, visit the TxT2Sell website today.

Comments (5)

Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

I like using texts with my customers...its quick and sweet. It works.

Oct 28, 2008 01:48 PM
Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY
Realtor

Hi Anna;

Great post and super tips, thank you for sharing............................

Oct 28, 2008 01:55 PM
Fred Doleac
Fred Doleac - Bean Group - Amherst, NH
Real Estate in a Virtual World

Anna - Thanks for the tip.  We developed a lead notification system through our CRM (3 years ago) so our agents could be notified (via text in addition to email) so they could follow up immediately.  For motivated consumers, they want an immediate response and a txt notification gives them the opportunity.  Fred

Oct 28, 2008 02:02 PM
Kristal Perrone
Hunt Real Estate- Columbus Division - Rochester, NY
Associate Broker

I recently sold a house to a young couple who preferred texting as a way to communicate.  I didn't mind at all.  Their young children were usually with them, so it was easier to understand them through texting.

Oct 28, 2008 02:35 PM
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

Wow that's pretty incredible! Nothing like capitalizing on the moment. Thanks for pointing this out!

Oct 28, 2008 02:43 PM