Shameless Halloween Marketing Tip - Making Candy a Business Expense

Real Estate Agent with Ocean Capital Lending & Ocean Capital Real Estate Services Group NMLS# 1990881 SL# 3516742

Well it’s that spooky time of year again! The kids are gearing up for the neighborhood heist tomorrow!

This year my little one has decided he wants to be Optimus Prime from the transformers, which is pretty exciting for me since this is really the first year he has cared about getting dressed up for Halloween and canvassing the neighborhood for sweets! The imagination years begin! Up until now, Nicky has been pretty good about dressing up for Halloween and has never been frightened by anything 'spooky' on Halloween. Well, this year he is 100% into the Halloween spirit. Although he only lasted 45 seconds in the local 'Haunted House' attraction, he really enjoyed it and can't wait for tomorrow.


My two older ones have decided that they are not dressing up this year at all. This is a bit depressing since I dress up every year and was hoping to keep the tradition alive. But well... you know how teenagers are… “It’s just not cool to dress up”. I will bet you anything they will both be toting a bag for candy.


So what about this marketing tip I promised?

If you are like me, you spend a small fortune every year on candy and it goes out the door faster than you can fill the bowl. It’s amazing how the number of kids in the neighborhood seems to multiply exponentially on this one day of the year. (I mean really … where do they come from? Do their parents just keep them locked up all year? lol)


So, this year SAVE those receipts for your Halloween candy and attach a business card to each treat. If there is one thing that ALL little ghouls and goblins have in common, it is that they will be going home to mom & dad at the end of the night. So, use this opportunity to get your message out in the neighborhood this Halloween and save some extra $$$ at tax-time!


Posted by



as seen onCheryl Carradini, MBA | Marketing Strategist |  GoSIMC

Cheryl Carradini, BSB/MKT, MBA, is a Marketing Strategist for highly successful real estate professionals. She earned a Bachelor’s of Science in Business with a concentration in Marketing and a Master’s of Business Administration. She is currently a Ph.D. student working on her Doctor of Philosophy with a concentration in Marketing. She is a US Navy Veteran and the president and founder of GoSIMC Inc. Her marketing firm specializes in providing website & IDX solutions for busy real estate professionals that want to dominate the search engines.  She has authored several books, Internet courses, and direct marketing manuals for small businesses and real estate agents around the world.   

Quote: "If you do not have a marketing strategy in place, then all you are doing is spending money on marketing that ‘might work’. Marketing is the single most important function in your business and you CANNOT afford to use guesswork as a strategy.


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Comments (10)

Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

I have done this the last few years. My husband felt it was shameless self promotion. I said if I am giving candy to children, most parents inspect the candy before letting them eat it. So I felt it was a good idea to help market my business. I have gotten a couple of listings with this tactic. More power to you!


Oct 30, 2008 04:20 AM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Cheryl, it does sound like shameless marketing, smart shameless marketing!

Oct 30, 2008 04:24 AM
Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC

I actually had some neat little Halloween business cards made up and my kids helped me attach them to the candy via scotch tape. Every chance I get I market!

Oct 30, 2008 04:28 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I've done this for years and only once did I have someone complain . . .  another Realtor!!!!  He called to royally rip my face off and to say he would never ever deal with me again!  Boo Hoo.   This year I took the extra step of making them special Halloween cards.  I don't have children but if I did, I would want to know where their treats came from!

Oct 30, 2008 04:39 AM
Rob & Jeannie Steward - Realtors®
RE/MAX Advantage - Nashville, TN
We Work TWICE As Hard For You! - Ashton Group

Labels Labels Labels!!!


Create or even just scan your business card into the computer and print out 3 or 4 sheets of labels. Put them on the candy! Those little bags of M&M's work well with a large area to stick on to.

P.S... Add the phrase "Neighborhood Specialist" before you print.

Oct 30, 2008 04:43 AM
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

I read another blog about having a stamp made up that says something like "than you for sharing your Halloween Costume with us" and it was stamped on the back of the business card.  I thought that was a great idea.

Oct 30, 2008 11:41 PM
Terry Edwards
Russell & Jeffcoat Real Estate Corp. - Columbia, SC

Kids aren't looking for corporate sponsors--THEY WANT CANDY.  Finding a business card in the bag is like Charlie Brown finding rocks.

I'll leave the cards in my pocket.

Oct 30, 2008 11:56 PM
Gary and Rebecca Bolda
Ark-La-Tex Virtual Media - Shreveport, LA

Shameless, but brilliant.  I really like Kim's idea about the "Halloween" card.


Oct 31, 2008 07:55 AM
Sandra Gibson
powerplaymmp - Allen, MI

I agree will all . . . this could be shameless or smart marking.  Each to their own.  Those who are smart never pass up an oportunity. Soo . . . up to you.

Sandra Gibson
Power Play Multi Media Prouctions
South Central Michigan Virtual Tour Provider

Nov 01, 2008 12:31 AM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO


This is a very good idea.  I think lables might be easier though they would probably fall off in the bag. 

Thanks for sharing,


Nov 07, 2008 02:58 PM