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So the Market is Beginning to Heal Itself? Depends on You, According to NAR and WSJ...

By
Services for Real Estate Pros with SimplifyEm
Q: Is the Market Beginning to Heal Itself for You?
A: It is if you're Marketing to Investors!
It's no surprise that home sales are still down across the nation. That's because the abundance of foreclosures is dragging down market prices and housing demand... so before everything gets back to normal, the foreclosures need to go first!

Resales are also down 10% across the nation compared to last year, but according to NAR and WSJ, there are signs that the most damaged markets are beginning to heal themselves. Resales in California are up, and sales volume in California rose 65% in September compared to a year ago. This could be an early indicator that the housing markets are healing.

I think it's more like the beginning of the beginning, and I agree with WSJ's Mark Gongloff - "until new-home sales find their own bottom, housing won't begin to heal." That means we should shift our focus to other important questions, like who is buying all the foreclosures?

According to NAR, 40% of home resales these days are foreclosures, and WSJ reports that up to half of the buyers in some markets are REAL ESTATE INVESTORS. If you've been to an REDC auction anytime recently, this doesn't surprise you - you're all too familiar with the scene of Investors buying multiple properties. Investors will put the homes up for rent until the market recovers, and this further hurts the demand for home purchases.

Now I know some agents love Investors, some not so much - I think we can all agree you need a special set of skills to deal with investors. I invite you to read Real Estate Coach Peter Vekselman's blog because I think does a very good job of discussing the factors that are important.

As a real estate investor myself, I feel like I am practically the easiest sale in the world, I just need to be presented with an opportunity that makes sense. I'm sure the same goes for most real estate investors everywhere. Besides, we are an excellent source of recurring business. Over 5 years, I've used the same agent over and over.

In summary, I think this is what everyone should walk away with:

  • Current housing conditions have turned the market into an Investor's Playground - so take advantage of it
  • Investors are not picky buyers, and the majority of their purchases are SFHs, Townhomes, and Condos

It can be rewarding to deal with more clients who are buying rather than those who want to buy and can't decide or don't qualify.

By all means, I'm not saying that you should completely switch your game plan — but in light of the current situation, if you are not marketing to investors, I think you are missing out on some prosperous opportunities.

Comments(10)

Barb Van Stensel
Chicago, IL

Yes I have noticed and I think my knitting needles for this weekend won't be available.  I love real estate alot and I love being busy. 

Oct 30, 2008 08:42 AM
John March
Charisma Media Group, LLC - Bluffton, SC
"Engage, connect, prosper" (Matt 6:33)

Good post and an area worth exploring. I would like to learn more about marketing to investors.

all the best

John March

Oct 30, 2008 08:44 AM
Niman Singh
SimplifyEm - Fremont, CA
Property Management Software

Barb, I'm sure you won't mind putting them away for a while! Thanks for stopping by!

John, thanks for the comment. Let me know if you would like me to send you some info about how you can target investors.

Oct 30, 2008 09:10 AM
Laurie Logan
Keller Williams Realty, Inc., Broker Associate - Madison, WI
South Central WI Real Estate

Hey Niman,

Just like Wayne Gretzky goes 'to where the puck is going to be,'  we are smart to go 'where the business is going to be.'

Thanks for the thoughtful post,      Laurie

Oct 30, 2008 09:43 AM
Niman Singh
SimplifyEm - Fremont, CA
Property Management Software

That's exactly right Laurie, thanks for the comment!

Oct 30, 2008 11:46 AM
Bobby Wallace
Vacant Land Solutions - Charleston, SC
Sell Your Vacant Land The Hassle Free Way!

Niman - Wait..I thought Investors who were buying 30-40% of the properties were the cause of all this foreclosure mess? Just kidding :) Great idea...most investors are still buying!

Oct 30, 2008 02:02 PM
Lee Cunningham
Cunningham Team RE/MAX R.P. - Greenville, SC
Greenville SC Real Estate

Yep, investors with cash are king!

Oct 31, 2008 03:08 AM
Niman Singh
SimplifyEm - Fremont, CA
Property Management Software

3 Weeks later... blog is still true...

Nov 13, 2008 01:35 PM
Lovejoy Team
Re/Max Alliance - Brandon, MS

I love investors. Real ones not wannabe's. They are decisive and not particularly picky. If the area is good and the numbers work then we are rolling.

Nov 18, 2008 02:59 PM
Niman Singh
SimplifyEm - Fremont, CA
Property Management Software

Hi Brad,

That's absolutely right... serve an investor once, and you have a repeat client for life!

Dec 03, 2008 09:48 AM