Do you want to work with FSBO's? Do you like the idea of email marketing? Do you want to cut advertising costs?
Here is an excellent email campaign that you can use to help educate FSBO's. This is a seven part campaign with 21 tips designed to educate and shape perception.. For best results send out 2 messages per week.
If you do not have a way to see who is opening your emails you can check out www.iloverealestateagents.com, it is easy to sign up for "magnetic email" and if you send out 5 or less at a time, there is no cost. This is a great way to see who is paying attention to you and who your HOT leads are! Simply add your contact information and you are ready to go!
Let me know what you think and don't forget to make today great!
Christina Vagnini
FSBO Campaign Message 1
TIP # 1 CLEAN UP OIL SPILLS
First impressions are always critical, and your driveway is part of that first impression. Here's a quick tip that may be the solution for your current driveway: Try Drano or any high-powered liquid drain cleaner and sweep those oil stains away! Please use caution and read all manufacturers warnings before you begin this task.
TIP # 2 PAINT WALLS A NEUTRAL COLOR
If your home is decorated in dark or unusual colors, you're going to scare off a lot of potential buyers. It will be worth your while to paint your walls a neutral color, such as off-white. If you're not up to painting your entire house, at least paint the areas that make the biggest impression, such as the entry/foyer, living room, dining room, kitchen and master bedroom.
TIP # 3 LET THERE BE LIGHT
Most people keep curtains, blinds and drapes closed for privacy, but when your house is for sale, be sure to open them all! Your house will look larger and brighter. Make sure that your windows are crystal clear. If your screens are worn out or have holes, replace them. If you can't replace tattered screens, take them out entirely to give that clean appearance. Don't forget to wipe down dusty windowsills.
Now if you have a window that faces an eyesore, you won't want to keep the drapes or blinds open. In that case, you would keep them closed, but still maintain a neat appearance.
I hope that you will find these tips helpful, I will be emailing you 18 more over the next couple of weeks. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 2
TIP # 4 BUY POTTED FLOWERS
Flowers always brighten the appearance of a home, and add a pleasant odor as well. Most people do not want to buy fresh-cut flowers or spend money on something they will leave behind, but clay or decorative pots can be used as planters that will brighten up your new home as well, after they have helped to sell your current home!
TIP # 5 CLEAN THE CARPETS
When you are ready to list your home, it's always a good idea to have the carpets cleaned. A clean home will always sell faster, and you should accentuate the fact that you have a clean home. Leave a few pair of shoes just inside the front door to imply that you are meticulous about the appearance of your house!
TIP # 6 PAINT THE FRONT DOOR AND ENTRY WAY
A fresh coat of paint will always help sell the house faster, but if you can't afford it, try this instead: paint the front door and, if needed, the entry area around the front door. If you don't have any matching paint around to use, see if there is a plate fixture or some other item you can remove and take to the paint store with you to have the paint matched.
I hope that you will find these tips helpful, I will be emailing you 15 more over the next couple of weeks. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 3
TIP # 7 WATER THE LAWN
Use your sprinklers as much as possible to ensure everything in your yard is green. Turn on your sprinkler's manual start button whenever a potential buyer is coming to view the home. Newly watered landscaping has a fresh, clean scent and a shimmer that makes it look much better than when it's dry. By leaving them on, you can also discourage any backyard exploring in the event you have unsightly areas there.
TIP # 8 CREATE AN EXPERIENCE
Try writing a letter telling about some of the features of your home. Talk about the schools, good neighbors, malls and shopping centers in the area perhaps even a little history about the home. Write it in a very personal fashion, as if you were writing to a close friend. Try to create images in the potential buyer's mind of how great it is to live there. Finally, type this letter and make copies, but sign each one by hand. Put the letter in a nice stationery envelope and leave it out where anyone viewing the house couldn't miss it.
TIP # 9 TAME WILD JUNGLES
An empty yard sells better than an overgrown yard, probably because an empty yard looks larger! When trimming back your shrubbery and trees as you're getting ready to sell your house, don't be timid. Trees and shrubbery should not hide the house itself. Less is more!
I hope that you will find these tips helpful, I will be emailing you 12 more over the next couple of weeks. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 4
TIP # 10 EMPTY THE CLOSETS
Take as many of your personal items as possible out of your closet and store them in an out-of-the-way place. When your closets are cleaned up, they will look much larger to the potential home buyer! Abundant closet/storage space is a major selling point for most people. Apply this rule to any storage area.
TIP # 11 BAKE COOKIES
Keep a package of ready-made cookie dough on hand. Pop a few cookies in the oven just when a hot prospect is expected to arrive to view the home. The smell of freshly baked cookies will conjure up a lot of great memories! Trigger emotions that will work toward the sale of your house.
TIP # 12 POLISH FIXTURES
Polish all fixtures in your home. Brass, chrome, glass, etc. with a high polish will add a sparkle to your home.
I hope that you will find these tips helpful, I will be emailing you 9 more over the next couple of weeks. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 5
TIP # 13 PARK DOWN THE STREET
Extra parking outside your house will give your property a spacious appearance. Park cars down the street so your potential buyer has the most convenient parking. Also, be sure to remove children's toys, garbage cans or any other unnecessary items from your front yard. All the buyer should see is a well-groomed property!
TIP # 14 CLEAN OR PAINT APPLIANCES
Appliances should be sparkling clean at all times. If your kitchen appliances have broken knobs, replace them. If your stove is green, your dishwasher is gold and the trash compactor is black, have a professional come in and paint them one matching neutral color. This is much less expensive than buying all new appliances, and it will add dramatically to the "salability" of your kitchen!
TIP # 15 ORGANIZE THE GARAGE
Did you ever find you were having trouble pulling your car into the garage because you have so much stored in there? Clean it up by storing everything you can at a helpful relatives' home, or a rented storage unit. This way, your garage area will appear larger and when it comes time for you to move, you will be more organized.
I hope that you will find these tips helpful, I will be emailing you 6 more over the next week. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 6
TIP # 16 WALLPAPER KITCHENS AND BATHROOMS
You may have never liked wallpaper, but it is one of the least expensive and quickest ways to dress up the kitchen or a bathroom. Be sure to select wallpaper that will have a universal appeal rather than a personal touch. Also, be sure to pick a paper that won't require the pattern to be matched when it is hung. This will save you time as well.
TIP # 17 DOLLARS AND SCENTS
If you're not already popping something in the oven to fill the house with a pleasant aroma, spray a little vanilla air-freshener. This particular scent has a great impact. Potpourri around the house is a good idea too. Remember, we're trying to appeal to as many senses as possible!
TIP # 18 DON'T LEAVE A MESS
Inspect your house on the way out the door everyday to see if there are any messes you have not had time to clean up. Kick clothes under the bed or get a couple of large, plastic tubs for emergencies. In short, don't leave your home a mess if there's any possibility that a potential buyer may see it. Be careful not to hide your mess where it will be easily discovered, such as in a closet or cupboard.
I hope that you will find these tips helpful, I will be emailing you 3 more over the next week. If you have any questions that you wish to talk over with me please contact me on my cell phone at (xxx)-xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website www.DomainName.com
FSBO Campaign Message 7
TIP # 19 HEAD TO THE NURSERY
When your house is up for sale, it's time to retire all those half-dead plants (both in your yard and in your house) that you keep thinking will come back to life someday. They make messes by dropping leaves, and to put it frankly, "having no plant is better than having a dead one." A quick solution is a trip to the nursery for a few fresh new plants!
TIP # 20 CREATE MORE SPACE
Remember, you're not selling furniture; you're selling a house! Keeping this in mind, you may want to remove any large or ornate pieces of furniture. Unless your taste in furniture is the same as the potential buyer's, large pieces aren't going to help your house sell. Their absence, however, will make your house appear spacious and inviting.
TIP # 21 BRIGHTEN THINGS UP
Add a dramatic appearance to your house with new 100-watt light bulbs! A bright house looks larger, cleaner and more appealing to a potential buyer. It gives an open feeling like many of the new homes that are built today with lots of windows and skylights!
I hope that you have found these tips useful, if you have any questions or know of anyone else that I can assist please feel free to call me on my cell phone at (xxx) xxx-xxxx or my office phone at (xxx) xxx-xxxx or visit my website at www.DomainName.com
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