Right to the point --
1 - Sell your main website to the consumer who is reading the page -- does the description of your website on the search engine provoke or urge the consumer to click on the page title to go to your website -- optimize this description to offer click-through appeal by selling the main search results to your reader.
2 - Get to the point -- keep your site simple and don't offer too much -- think about your specialty, think about what the consumer wants to do on your site -- too many options clutter the search for consumers. They want to look at your featured listings, your office listings, all the listings, home valuations, reports and some information about what your all about.
3 - The words used in your title, URL, heading and page content are given more weight than later words -- get to the point and use critical words that consumers would search for. Pretend your a consumer and search Yahoo, Goolge, MSN, AOL as if your looking for homes for sale in your community and find out how you rank.
4 - Unique content -- content is king but unique content that you may offer like statistics in the local community makes an impact. Are prices going up or down, are REO's going up or down. Everyone has listings search but what is it all about in your area. Be careful not to duplicate words or titles in underlying pages as not to get the search engines interpreting your site incorrectly hurting your search placement.
5 - People don't like surprises -- your title, headings, keywords, description and URL should reflect what they search for on your site -- give them what they want. Remember -- you can always drive consumers to an underlying website page rather than just your home page.
6 - Lose the photo -- I probably will get a little heat here but the community photos are more important than the photo of yourself. Market to the needs of the consumers searching your site -- what does the community look like rather than a photo of your self. You have other opportunities to market yourself with your photos.
Hope that helps! Make it a profitable day!
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