Whether writing a title for your online classified flyer or a post on your blog, it is very important to do it right. An effective title can oftentimes be the difference between a successful effort and a flop. Here are some tips to consider:
For Online Classified Flyers
Online flyer ads are great for promoting property listings or real estate services online, but are most effective with a targeted title. Since these ads are syndicated to web directories and indexed by search engines, it’s important to keep targeted search terms in mind.
Think about what you are offering, then think about what your buyers and clients might type into Google when searching for that. An effective flyer ad title will synchronize these two concepts so the searcher finds just what they’re looking for - your online ad.
Many people, to their own detriment, try to title their flyers with catchy phrases, much like they would title an article, essay, or blog post. This creativity is lost on an online flyer, since buyers and clients rarely conduct a search using those phrases.
For Blog Posts
A blog post is a bit of a different ball game. It's great to make your title search engine friendly, but you also want to take your regular readers into consideration. Is your title interesting enough to get their attention and make them want to read more? If not, you have some work to do.
Think about your blog post titles from the reader's perspective. Search engine optimization definitely has its place, but completely ignoring the "interest factor" is not going to encourage readers to return or refer others.
If you are clever enough to title your posts in such a way that they will be search engine friendly and reader friendly, then you’ve found the jackpot! Remember, you can always use tags for an SEO boost, and channels and groups to help readers find your post more easily.
I certainly have not mastered the art myself, but with more experimenting every day, it's coming along! What are your thoughts? Have any tips to share? I'd love to hear them!
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