SEO Session III- Are You Feeding Your Spiders?

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Services for Real Estate Pros with Get It Done For Me Virtual Services DRE# SL641317
SEO Session III-  Are You Feeding Your Spiders?


In order to keep up with this series on SEO for your Active Rain blog, outside blog and websites please read SEO Session I and SEO Session II.

What do you need to know about Search Engines?  (BTW- The abbreviation of Search Engine is SE.)

  • Indexing
  • Ranking
  • Algorithms


Out of these three, the algorithms are changed most often and seem to be the point of much contention and speculation among webmasters and SEO folks.

You will learn a bit about each of these areas but the most important SEO action step is:

Get Links To Point To Your Websites and Blogs From Theirs!


If you have a short term memory, copy and paste these words, make them big and bold and tape them to your computer so this action is in the forefront of all your SEO work.

Now and in the future you will begin to learn how to diversify. In order to really make it online you are going to have to do a combination of organic traffic and paid traffic. What better time to bring this up than now, the day after the Active Rain launch of the amazing Listing Router.

  • DO NOT use link farms, exchange link sites or buy software that guarantees that you will get links to your site.
  • DO NOT use Search Engine submission forms ( there are exceptions).



You can take any blog or any website from scratch and with a combination of  Free and Paid links to your sites and blogs you can be indexed on Google within 2 to 4 days.

We will spending some time in the near future on getting the links you will need.

Spider Behavior- Search engine spiders or Bots as some people call them. Bots is short for Robots.    seo for blogs and websites

These spiders or bots crawl the Internet looking for 'food' to bring back to the people who put in a search request in the search box of the search engines.
But how do they find the sites that they want to bring back? They find them through links from one page to another all over the Internet.
Imagine a spider crawling along a giant web, always moving from one string of that web to another, all connected. If he meets a dead end, that is to say, a site that has no link onward, it will turn around and head off of that page looking for the next link to follow.

How often do the spiders crawl?

Once you are indexed it will depend on how often you are putting up good fresh content and how many sites are linking to yours.
Before you are indexed you will need to get sites to link to you that are putting on good fresh content on their sites.

So what happens is the spider sees a page and crawls the page. If  that page has links going out of it to other sites, the spider will follow that link to the page on the next site and this goes on and on. The spider than will come back to the same pages that it crawled as long as their fresh content being put on that page.

A very important thing to remember is that the spider crawls pages not sites. So the key to getting the spider to crawl your pages on your site or blog is by getting links to all the pages on your blog or site that you want to have indexed.

If you have 30 pages on your website but links only coming in to your home page it is highly likely that is where the bot or spider will stop. The food is just not there for the spider to eat!

This part is already done for you in a lot of ways if you are really using your blog on Active Rain. Active Rain creates deep links, lots of spider food. But you must learn to link internally within your own blog on Active Rain. Read my post about internal linking. This is where you are linking from one post to other posts within your blog. Here is another post about linking that I wrote that is useful for your linking strategies.

If you have a new website or a new outside blog and want to get indexed quickly here are a few things that you can do right away to get you indexed:
 

  • Active Rain-  Blog with highly searched keywords



        You can use  article submitting software.  This software automates the process of submitting your articles to hundreds of directories with just a click.

  • Yahoo Directory at Dir.Yahoo.com-  You can pay $299 per year to Yahoo to be placed in their directory. The benefits are worth the cost.

            They will review your site within 1 week.
            They will guarantee that your site will get indexed in all the search engines. Your site rankings will get a boost and your site will be in the Yahoo search index.

  • Directory Submitter- There are thousands of free website directories and you can find software that will do that fast for you. The more directories you submit to, the more one way links you will get that will be pointing to your site, which will cause you to rank higher. Remember, this can not be said enough, it is all about the links you get!


Your homework for this week is:
 

Perform weekly searches across all 3 of the major Search Engines. Learn about your competition.

Study your keywords 1 hour monthly. Do you keyword research and do it monthly. People change what they are searching for and you need to stay on top of it.

Do not search with the keywords that you think a consumer is using, you need to find out the words they are using and then have those words become your new keywords.

See you next week! Since we are going to be at NAR this week - or SEO Sessions will resume the week after! Have fun and we look forward to meeting you all at NAR!  Keep in touch, we will go over some cool ways for you to discover your back links next time!

Katerina Gasset Subscribe to my Blog

Katerina Gasset Real estate coaching

Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135

Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.

Copyright © 2008 By Katerina Gasset, All Rights Reserved.*SEO Session III-Are You Feeding Your Spiders?* Contact Katerina Gasset for Customized Business and Personal Coaching

 









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Show All Comments
Rainmaker
95,981
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Good useful info as always. :)

Nov 02, 2008 04:53 PM #29
Ambassador
2,645,675
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Larry- You are welcome! Make it a great week!

Nov 02, 2008 11:19 PM #30
Ambassador
2,645,675
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Eileen- Thanks!

Nov 02, 2008 11:20 PM #31
Rainmaker
66,268
Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
GoodWin Team Realty

I am bookmarking this, so I can go back and read the first two.  Thanks for educating us all.

Nov 03, 2008 12:10 AM #32
Rainmaker
190,594
Fred Doleac
Fred Doleac - Bean Group - Amherst, NH
Real Estate in a Virtual World

Katerina- can you recommend a tool for checking competitors backlinks (the actual not the count0? Thanks, Fred

Nov 03, 2008 12:36 AM #33
Rainmaker
190,594
Fred Doleac
Fred Doleac - Bean Group - Amherst, NH
Real Estate in a Virtual World

Katerina- can you recommend a tool for checking competitors backlinks (the actual not the count0? Thanks, Fred

Nov 03, 2008 12:36 AM #34
Rainer
52,351
delete account
Clayton, MO

Hi Katerina this is great stuff!! I had no clue about the links needing to be on each PAGE. Ok I need to read this a few times and then start on my homework.

Nov 03, 2008 01:55 AM #35
Rainer
10,918
Larry Littlejohn
Gold Circle Realty - Clearlake Oaks, CA
Larry Littlejohn RE Broker

Katarina or others

what do I want to click on to navigate to something that will help me do the links fror my site if I go to your subsribed private site?

Nov 03, 2008 12:24 PM #36
Rainmaker
1,458,758
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Good stuff, thanks for the homework!  Put those bots to work!

Nov 04, 2008 08:54 AM #37
Ambassador
498,491
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Katerina - Between implementing all of the tips that I learn from you and also Bill Gasset on SEO, I have my work cut out.  I need to do more linking within my blogs and also to interrior pages on my website.

Nov 05, 2008 10:45 PM #38
Rainmaker
223,610
Angela Lawrence
Noble Merit Real Estate Services - Winston-Salem, NC
Broker/Owner

Katerina - Regarding agents trading links which cancels each other out, does Google only frown on agent to agent trading links, or is that across the board?  What if we want to trade links with an inspector or lender, do they cancel each other out?  I understand the one way links from other agents, but of course that would not benefit the other agent, does not make sense unless they are real generous.  I wish google would understand that agent to agent links would benefit sellers that are relocating to another state, they would have a list of agents to choose from that state that they are relocation to.  Hope that makes sense, can be confusing.

Nov 05, 2008 10:59 PM #39
Rainer
51,554
Jessica Bigger
Bigger Communications - Reston, VA
Freelance Real Estate Business Writer

Katerina - Had a question about you're comment above:  "Do not search with the keywords that you think a consumer is using, you need to find out the words they are using and then have those words become your new keywords."  quote by Katerina Gasset

Where can you go to find out what keywords consumers are using in your area?

Nov 19, 2008 03:02 AM #40
Rainmaker
187,259
Marty Remo
RE/MAX Benchmark- Marty Remo-CDPE, E-Pro - Monroe, NY
HV Home Team

Thanks for all the sound advice

Nov 19, 2008 08:52 AM #41
Ambassador
2,005,321
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Katerina,

I have pages of notes and things to do as I go through this series.  Thank you for your willingness to teach us.

Nov 19, 2008 05:40 PM #42
Ambassador
2,645,675
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

OK Everyone! There are a lot of questions here in the comments. Most of them will be answered in this SEO series. Instead of answering them here and then again in a post, I will try to get the post ready about backlinks, checking them, etc in a post next week and also a post about more on the keyword research as that still is a point of many questions and I see that most people still do not use the correct keywords.

Nov 20, 2008 12:37 AM #43
Ambassador
2,645,675
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

OK Everyone! There are a lot of questions here in the comments. Most of them will be answered in this SEO series. Instead of answering them here and then again in a post, I will try to get the post ready about backlinks, checking them, etc in a post next week and also a post about more on the keyword research as that still is a point of many questions and I see that most people still do not use the correct keywords.

Nov 20, 2008 12:37 AM #44
Rainmaker
509,902
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

What a gift, Katerina!  You've provided a powerful resource in your writings. This post is packed with productive, real instructions for results. Thank you!  Wendy

Nov 20, 2008 10:28 AM #45
Rainmaker
2,620,427
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thank you. Now I get it.  Last night did an analysis on the website (via a program I saw on Twitter).  I got a score of 84 which isn't bad considering that I haven't paid for SEO or paid links and I don't have a blog yet.  I'm part of a franchise (~90 of us across US) and I noticed that mine is one of the highest which is good.  I had 210 inbound links but only 4 pages indexed and I was trying to understand what that meant and how to fix that.  Now I understand so THANK YOU THANK YOU THANK YOU.

Jul 03, 2010 12:34 PM #46
Rainmaker
2,620,427
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

A tad confused now.  "Do not search with the keywords that you think a consumer is using, you need to find out the words they are using and then have those words become your new keywords."  Not sure how we do this.  Any advice?

Right now, I've been putting in words that I would put in as a customer (or at least ones I think I would).  I do have google analytics and have had in place since Mid Feb so I can see some of the searches that have led to my website.  Should I be using that?  Or, am I missing the boat by using that since it's not capturing the words they used that didn't cause them to go to my site.

Jul 03, 2010 12:44 PM #47
Ambassador
2,645,675
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Debbie- Use google adwords keyword tool to do your research. You are using the words you THINK the searchers are using but you have to do keyword research to find out which words they are actually using to do searches for what you have to offer. 

Checking your analytics only helps for the words and terms you are ranking for. That is good but not good enough. 

Jul 03, 2010 12:59 PM #48
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