July 29, 2008
Well, its official: The Los Angeles Times has published its last Sunday real estate section of its newspaper.
There's a journalism term for finishing an edition's work: You put the section to bed. When I started as a part-timer in this department 28 1/2 years ago under then-editor Dick Turpin, I never dreamed that one day I'd be putting the section to bed for good. -- Lauren Beale, Real Estate editor
Looks like it's NOT just the Real Estate Section
From an article by Stephanie Clifford, published October 28, 2008:
"After a century of continuous publication, The Christian Science Monitor will abandon its weekday print edition and appear online only, its publisher announced Tuesday. The cost-cutting measure makes The Monitor the first national newspaper to largely give up on print.... The article continues:
We have the luxury — the opportunity — of making a leap that most newspapers will have to make in the next five years,” Mr. Yemma said."
And this:
"Dropping the print edition seems to tempt newspaper executives. At a recent conference held by the City University of New York’s journalism school, a group of publishing executives discussed what a cost-efficient newsroom should look like. They eventually settled on casting aside paper and starting fresh on the Web."
And this:
"Mr. Yemma said that print did bring in money at The Monitor, but most of that was from subscriptions, not advertising."
For some reason it never occured to me that there could come a day that we would no longer have newspapers.
I still see many agents advertising their listings in the paper, and in real estate maqazines, but for me, the expense was no longer justified by the continued lessening of the business it generated. So I have eliminated all print from my marketing strategy. As yet, I have not had a single client argue the fact, after I've explained the power of online advertising vs. print. And while I believe it is the best decision for my clients and my business, I lament the potential for the eventual loss of newspapers as we've known them for so very long.
Besides, what the heck will we use to pack with when we move, if we don't have piles of newspapers?
And there are other issues with this loss as well....
Light travels faster than sound. This is why some people appear bright until you hear them speak.
Prudential Professional REALTORS, ASP REALTOR, Woodland Park Real Estate, Woodland Park Colorado 80863 – Serving the City of Woodland Park, Teller County, Ute Pass, and Park County since 1997.
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