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Making a Sale Work... Using "Buyer's Incentives" from the Seller...

By
Real Estate Agent with New Home Hunters of Fort Worth and Tarrant County

Having a Buyer who is both Ready to buy the home you have found for them, and Willing to write up an offer to purchase that home... these are good things !

But in order to make the whole thing work... three things must be in place. 

First... you must have a buyer, or pair of buyers who have good credit.  These days... having good credit scores is more important than ever.

Second... you must have a buyer, or buyers, who have sufficient credit to support the mortgage payment.  This is also a good thing !

But... Third... your buyer must have sufficient up-front cash to close... enough cash to bring to the closing table to cover their down payment (if any), their closing costs, and their prepaid items.  

In short... they must Be Able to Buy.  This can often be a problem... especially for first-time buyers.

If numbers One and Two are there... decent credit, and sufficient income... but the buyer cannot perform because of insufficient cash... then having the seller pay some, or perhaps all of the buyers closing costs and prepaids can turn a "non buyer" into an "able buyer."

Many times when making an offer for my buyers... I have as part of the contract that the seller pay most of, or even all of (if the type mortgage allows that degree of "seller contributions") my buyer's prepaids and closing costs... I get read the riot act from the listing Realtor. 

It goes something like:  "I presented your offer to my seller, and they absolutely REFUSE to pay your buyer's closng costs.  They feel it is not their responsibility to pay any of the buyer's costs.  They said they had to pay their own costs when they bought, and that their buyers need to do the same."

Whew... nothing quite like a good "chewing out !" 

There is nothing wrong whatsoever for a buyer... instead of making an offer that asks the seller to drop their price... to ask the seller to pay all of their closing costs... to make the sale work.

Bottom line... paying buyer's costs takes a willing buyer and makes them able to buy.  Having a seller pay the buyer's closing costs and prepaids is something I always suggest to my sellers when I make my presentation to them on a listing.  It usually works.

What do you think ?  Would you recommend that your seller pay most of all of the buyer's closing costs to make the sale work ?

 

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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

In the seller's mind it's all about the price he is  getting for the house.  Anything coming off from that he sees as a loss.  It'll be the listing agent's job to explain that a higher offer price with seller concessions is in fact the same - or perhaps better even - than a much lower offer without concessions, or - maybe no offer at all! Take your pick Mr. Seller and think carefully!

Nov 01, 2008 02:12 PM
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Nice post Karen, Very common in our area for this to happen & it's all about educating the seller and the bottom line.  Sometimes we will offer slightly above asking price, but include more closing costs, bringing the net offer below asking price.  Whatever works!

Nov 01, 2008 02:20 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Silvia:  Great explanation.  In the weeks and months ahead... as we agents try and speed up the coming expansion of the market... we need to be open to some things that perhaps we have not thought of before.  And... most definitely... we need to explain these options to our sellers... before they actually see them come in... with an offer.  Thanks for commenting.

Nov 01, 2008 02:26 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Don:  Thanks for your kind words.  Yes... when we list out homes... we really have to present this concept to our sellers... so that if such a request comes in the form of an offer... they won't think it's as weird as they could have... had it been a total surprise to them.  Remember, though, that with the tightened lending restrictions... some lenders and appraisers may frown on raising the price above the initial listed price... to allow for monies to be paid by the seller for the buyer's closing costs.  It's a juggling act... but we need to learn how to juggle again.

It was easy in years past.  Now... not so much.  The appraisers and the lenders are gun-shy... and they should be.  This concept is very do-able... but it has to be done correctly.  Thanks for commenting, Don.

Nov 01, 2008 02:31 PM
Randall Schrader
Competitive Insurance of Dundee - Dundee, FL

I love reading your posts, they make me think.  Thanks so much!

Nov 01, 2008 03:22 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Randall:  What a really cool thing to say.  You have just made my day.  Please comment more when you read them.  It helps to know who is out there ?  Have you subscribed to my blog ?  If not, consider this your personal invitation.  Take care.

Nov 01, 2008 04:09 PM
Steve Shatsky
Dallas, TX

Hi Karen Anne... I see nothing wrong with a seller paying a buyer's closing costs if the offer is a strong enough one.  What bothers me (as an agent who deals more with sellers than buyers) is when I receive an insanely low offer AND they want closing costs paid on top of it all!  Our market here is not THAT bad (in fact it's generally good) and not every seller is desperate despite what the national media might have us believe.

Nov 01, 2008 04:18 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

It's interesting, Karen-Anne - I just worked a contract with a seller's concession for my buyer. It wasn't a large concession as these things go - but a minor one that left a little more cash in my buyer's pocket.  Unfortunately, prices have recently dropped in NY (the stock market crash has gotten appraisers all jumpy) and they came in hidiously low on the appraisal  - knocking out any hope of a concession.  For the seller 5% of what they thought their home was worth was knocked out from under them.  We renegotiated the contract and the seller dropped the price, but there would be no conccession. Meanwhile, since it was a cooperative, the concession raised red flags with the board  - they wanted the parents of the buyer to co-sign on the maintenance and then undergo a major vetting at their expense or they wouldn't approve my client. The buyers refused and walked away.  It was a deal I had been working on for three months.  Prior to the crash, this wouldn't have been an issue and the appraisal wouldn't have been a problem either.  The family went through a lot. They had hoped for 10% down - that was gone with most cooperatives - the board wants 15%-20% - ditto lenders.  That leaves people cash strapped, but asking for concessions with a coop is a no-no these days. Never again.  Might work well with a single family home though.

Nov 01, 2008 06:55 PM
Eric McGowan
Moody, AL

Karen it is standard now to "write in" closing costs in many transactions in my service market. As down payments have become near mandatory present the issue in this fashion--"Your home has a potential buyer, they are offering 'x' with you covering up to 'y' of their closing costs". If a seller can't accept this now they are totally off the page. Even by putting 3% down on a $200,000 home a buyer would likely have up to 2.5% or possibly more, depending on the type of financing, for their closing costs. FHA now carries up to 1.75% as the upfront MIP so closing costs can become an issue rather quickly. Even if it is a "move up" buyer they may not "clear" enough to cover the down payment and closing costs.

Nov 02, 2008 01:50 PM
Kim Daniel
Back In The Title Biz Full Time - Mobile, AL

I could not have said it better myself !

Kim

www.nulegacyrxcard.com/kimdaniel

Nov 10, 2008 07:07 AM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon

Karen - we have a lot of great ways to put a transaction together in today's world - it is a great time to buy and your buyers are wise to listen to you

Dec 10, 2008 06:04 PM
Elizabeth H Jones
Diane Turton, Realtors - Manasquan, NJ
GRI

Not sure, I think a seller gets beat up! A couple that I know sold and not only dropped their price but had to give back 20,000 to the buyers so they could buy! When they bought it didn't work that way for them. They were not my clients. But from what I have seen especially in this market the buyer is in control and the seller is not. I like things to be fair but as my father always said "Elizabeth, life is not fair".

Feb 09, 2009 07:06 AM
Loree Nichols
Charles Rutenberg Realty, Inc - Tampa, FL

LOL, I actually had a SELLER trying to get my BUYER to pay his closing costs!  In this markey, lol, can you imagine?

Jun 27, 2009 04:48 PM
Freddie Gonzales
WEM PACIFIC Investments, Inc. - Daly City, CA
CRS, GRI, RDCPro

Nice post Karen. It is definitely still a buyers market in most regions of the country, but in my area the listing inventory is getting low. As soon as the short sale listings or REO listings come out in the market, we get multiple offers right away. We have a lot of local and foreign investors in this side of the country. FHA is typically a "NO, NO" in my area as there are  a lot of CASH and low LTV buyers.

Jan 21, 2010 01:48 PM
Michael J. Perry
Fathom Realty - Lancaster, PA
Lancaster, PA Relo Specialist

Seller Assist has become so common in our Market it is now prominently shown in the offered Purchase Price (on our Agreement of sale).

Oct 05, 2016 04:16 AM