What's Your Social Networking Footprint?

Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

At the REBarCamp prior to Inman Connect this summer in San Francisco, one of the topics was "What are the 5-7 sites where real estate professionals absolutely must have a presence?" Lane Bailey's post summarized the discussion which lead to naming these sites: ActiveRain/Localism, Facebook, LinkedIn, Twitter and Flickr.

While many agents focus on one or two of these sites, there is a benefit to having an active presence on all five. Each new social networking site adds a new layer of contacts to your online sphere, and sometimes those connections develop into valuable real-life relationships.

Your social networking footprint is the total of all of your online participation. To keep it simple, I'll just include the five sites mentioned above. Here's mine:

  • ActiveRain -- 225 Associations; 179 Subscribers
  • Facebook -- 810 Friends
  • LinkedIn -- 587 Connections
  • Twitter -- 804 Following; 981 Followers
  • Flickr -- 50 Contacts

There are no 'good' or 'bad' numbers; this is just a starting point. Knowing the competitiveness of real estate agents, I invite you to share your numbers in the comments. For some, it will be motivation to build their online network. It will also tap into the collaborative nature of the Rain, as it will identify others who are passionate about social networking, and encourage dialogue on how we can leverage these sites.

Over the next few months I'll be writing about tips and ideas on social networking and how I'm implementing it in my business. If you'd like to follow along, join the Social Networks group and subscribe to my blog. It's going to be a great journey!


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Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com


Those are impressive numbers.  I don't know mine but mine are no where near there.  I hope to do better.

Nov 21, 2008 12:05 PM #1
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate

Hey, John!  Your #'s are impressive!  I don't have a footprint, just a toe print!  :-)  Little toe.

Nov 21, 2008 12:09 PM #2
Justin Ukaoma
Vizion KC - Kansas City, MO
Kansas City Real Estate Investments

I'm only a few weeks deep in the social media world.  Liek Natalie said I've got more a toe print for the time being.  Can't wait to get where you are!

Nov 21, 2008 12:21 PM #3
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

John - I've recently established a profile on each of these and am working towards becoming more involved.  Your numbers are impressive.  Do you know how much business you generate from each site?

Nov 21, 2008 12:22 PM #4
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

YOU ARE A STAR!!! I'm very low with my numbers, but am active with all but flickr...Thanks for the post!

Nov 21, 2008 12:30 PM #5
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Wow, nice numbers. Ours are nowhere that caliber, but we are climbing the ladder slowly but surely. In two and a half weeks of twitter we have about 250 followers and 250 following. Not too bad. Are we following you? ~ Rita (on twitter @kennarealestate)

Nov 21, 2008 12:51 PM #6
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

John - Building a footprint is key.  Real estate will be totally transformed in the near future; and being well connected now will be key to future success.

Nov 21, 2008 03:07 PM #7
Joseph Ferrara.sellsius

Do not leave only footprints. Pick a site and start dancing there.

Nov 22, 2008 12:50 AM #8
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL

Recently I learned about Flickr as a social network and think this will be a great tool for my son, Rob. He takes tons of photos for his clients.

Nov 22, 2008 01:29 AM #9
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John Novak

Henderson, Las Vegas and Summerlin Real Estate
Ask me about Henderson, Las Vegas, or Summerlin!

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