When You Look Back this year
Did attract all the clients you could handle?
Marketing is what creates the lifeblood of your business - clients. Without them, you have no business. When you glimpse at Realtors who don't do any marketing, you see desolation; like a ghost town with nothing but blowing tumbleweeds.
Marketing let's prospects know about your service and persuades them to seek you out. And for marketing to be effective, you have to let prospects know about your service repeatedly.
How do you do it? You need both a marketing strategy and a marketing plan.
What's the Difference?
Your marketing strategy is shaped by your overall business goals. You use it to judge the effectiveness of your marketing plans. Your strategy includes:
- A definition of your vision
- A statement of your position
- A list of objectives & strategies
- A plan of execution
Think of your strategy as "the big picture," what it looks like from 30,000 feet. It tells you where you want to go and sets direction. The marketing plan is the specific roadmap that's going to get you there. Marketing strategy explains "why" you execute and marketing plans explain "how" you execute. One helps with vision and the other with details.
The One Page Plan
The most important reason to put your marketing strategy on paper is to clarify your thinking. It's not a difficult process, only requiring your time and concentration.
For more information on how to write a marketing plan, check out www.ILOVEREALESTATEAGENTS.COM. Marketing plan
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Make today great!
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