Having a Professional Assistant on your Side...........

Hello Folks, 

Not in an attempt to jump on the "bandwagon" with Steven Smith and Charles Buell, who both have hired "assistants" for their Home Inspection businesses, I wanted to point out an interesting fact about assistants. 

Back when I first started "The Mortgage Professionals", we had our own "Assistant" who was of the four legged variety. For the first two years our "assistant" was featured on the Employee Profile Page of our website which also consisted of a biography of every ones individual past experiences in the field.

At that time "The Mortgage Professionals" primary source of income was residential financing, where as today our emphasis is in commercial financing. 

Our "assistant" was Mr.Mozart. As I mentioned, we had his picture on the profile page and referred to him as a "Specialist in Dog House Financing". We also had him as Bi-lingual by saying that Mozart "Habla Woof Woof". I will admit, Mr. Mozart did a fabulous job of bringing in more business. We were even in the working to start a real advertising campaign focusing on "Mozart" and his abilities. 

We did have Mozart featured in many e-mail campaigns. The responses were mixed. Some people loved it that we had Mozart in the ad as our specialist for "Dog house financing" while others told us how "unprofessional" we were. I didn't pay much attention to the negative replies, I just figured they were probably jealous. 

Well, we all know the story...... before we could get a large scale ad campaign out and running, the housing market took a dive and we have to re-allocate our advertising money on other avenues for bringing in business. Since then Mr. Mozart has decided to retire and spend a life of laying around the house enjoying his pension. 

Dang little guy has a better pension than we do.

On a side note:
I have ALWAYS believed that you had to set yourself apart from the rest of the people in the business in order to be successful. You either needed to specialize in a niche market, has unusual advertising campaigns or basically do "something" to catch the public attention. Mr. Mozart worked in that regard for us.

If you follow the crowd and do what they are doing, you will never be able to "get out front" and lead the crowd. Be different, be noticable and don't be afraid of what others will say.

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