Listing and Staging Pops But Photos Flop!? - Dramatic Before & Afters

By
Services for Real Estate Pros with www.LAHomePhotography.com

The following home was well staged, in a great location, and absolutely beautiful. The problem (other than a down market): mediocre photos and no web site.

This house was previously listed with another agent but when that agent's contract was up, the seller turned to my favorite clients to take the listing to the next level. And they always do!

These agents are great because they market the heck out of their listings. They called me in to give the house brand spanking new photos and a professional web site.

I should point out that the before photos that the old agent used were not horrible. Some were half-way decent. I just don't think half-way decent will help sell a $1.65 million dollar house. The before shots just didn't showcase the home with that professional touch.

Side note to stagers - I think it's a good idea to have a non-pro shoot your staging before photos and then have a professional photographer shoot your after photos. I totally think it will make your finished work look more dramatic and polished.

I don't know. Let me know what you think.

Oh, the new web site I created for the house is http://www.2685zorada.com

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

New Agent - Photo by me.Photography by Gregory Storm

New Agent - Photo by me.Photography by Gregory Storm

 

Old Agent
Photography by Gregory Storm Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

Old Agent
Photography by Gregory Storm

New Agent - Photo taken by mePhotography by Gregory Storm

 

 

Here are a few more angles that I shot for the new agents that were not shot by the old agent.

Photography by Gregory Storm

Photography by Gregory Storm

Photography by Gregory Storm

Photography by Gregory Storm

Photography by Gregory Storm

Photography by Gregory Storm

 

Gregory


Agent Headshots | Real Estate Photography
www.lahomephotography.com

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ LA Home Photography offers top-of-the-line professional architectural and real estate photography in
Los Angeles, the valley, and surrounding areas. We work with a wide range of clients in the industry, including Agents • Architects • Contractors • Custom Homebuilders • Developers • Home Stagers • Hospitality • Interior Designers • New Construction • Realtors / Real Estate Brokers. We do web site and brochure design and printing. Give us a call at 818.720.7852 to discuss your needs. www.lahomephotography.com

Comments (88)

Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Quite a difference,,,,most buyers DEMAND interior pix before they even look at a property...great job !

Nov 05, 2008 12:31 AM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales

Excellent work Gregory with the pro photography!  The nightime photos really show well. The clarity is masterful as seen in the after-shots! Thanks for sharing--  Regards-Kathleen G

Nov 05, 2008 12:55 AM
Maureen Maureen
Orangeburg, NY

WOW, WOW, WOW  I cannot believe that is the same house.  The old listing photos make it look like a small shabby shack. You are worth your weight in gold!!!

Nov 05, 2008 06:28 AM
Sean Dreznin
NAI Tampa Bay - Sarasota, FL
Commercial Investment Real Estate Agent

That is so sad.  Those other pictures are horrible... Yours are beautiful... Keep up the good work.

Sean

Nov 05, 2008 09:28 AM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

You win!  What equipment did you use to photograph this home? I love the crisp, clean and brilliant colors.  Fabulous!!!

Nov 05, 2008 10:47 AM
NIKOLENE ISELY, M.A.,LGLS,CSP Staging Consultant
STAGING BY DESIGN - Moraga, CA

YOUR PHOTOS ARE FANTASTIC.................Really the best.  The one thing I noticed about the staging...The tables were all very cluttered and all accessiores were placed on the edges, lined up like soldiers.  I think it is important to get the perfect picture. One needs to have the stager make sure everything is placed right, and please no towels hanging from oven doors.  Just another thought Details do matter.  Fantastic photos!!!!

Nov 05, 2008 10:59 AM
Russell Haskins
Homes & Land - Knoxville, TN
Think Big. Think Homes & Land. Print | Direct Mail | Web

Great job once again! I wish every agent would hire a professional photographer! Unfortunately most don't realize how important it is. Just b/c you have a camera doesn't mean you know what to do with it! :) If you're going to spend money to advertise the home make sure the photo is great! Thanks Gregory for showing agents the difference!

Nov 06, 2008 08:09 AM
Photo Photo
Chicago, IL

Well done! These photos are wonderful. Any agent who did not see the value in great professional photographs prior to seeing your post should now. How can anyone expect to market their home through an agent or FSBO and expect to get more showings than your client if the adds are side by side?  Once again, beautiful work!

Nov 13, 2008 02:48 PM
Emma Vargas
Simply Staging - Cameron Park, CA
Simply Staging

What a difference a professional makes!  I would buy this house - that is if I had that much money.  The befores are ho-hum, but the afters just show how great of a home this really is.  You're so right, if the house doesn't look great on the internet, then people will move on to the next one, just like your fiancee would.

Nov 13, 2008 05:19 PM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

The vibrancy in your photos is so appealing - it really draws you in.  Really nice work and I'm sure this will spike interest and get more people into the house.  Thanks for sharing.

Nov 14, 2008 08:35 AM
Kathy Riggle
STAGING SMART N SOLD - Houston, TX
Houston Home Staging

Thanks for the inspiring photos.  The difference between mediocre and professional photography is so huge! Your photos are wonderful and I am going to study them again!

Nov 14, 2008 09:04 AM
Susan Gonzalez Faux painting murals atlanta
Marietta Mural & Decorative Design - Atlanta, GA

Maybe I am missing it, but what camera are you using? Thanks

Nov 17, 2008 04:29 AM
Robyn Guinn
StageAZ - Phoenix, AZ
Home staging, Arizona

Whoa! Amazing difference!  Thanks so much for sharing your wonderful work.

Nov 17, 2008 11:03 AM
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Gregory, those are amazing pictures. Once a home is staged great pictures should be taken and posted for marketing. Your pictures make the home feel like a $1.65M home.

Nov 18, 2008 07:39 AM
Anonymous
Kate

Just beautiful crisp photos....but I guess after several requests you do not want to share what camera and/or software you use. Its ok....

Nov 18, 2008 08:06 AM
#84
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN

I am in love with your photos!  Excellent, just plain EXCELLENT!!!

Nov 18, 2008 01:20 PM
Jessica Cox
Perfectly Polished Home - Dallas, TX
Dallas Home Staging

Oh so talented! As always they look fantastic. Do you use additional lighting or flashes for your interior shots?

Nov 18, 2008 03:12 PM
Gregory Storm
www.LAHomePhotography.com - Los Angeles, CA
Real Estate Photographer

Hi Everybody!

Wow, what a great reponse to my thread!  Sorry about the delay in responding but I've been in Hawaii the last few weeks getting married and honeymooning and I just got a chance to check my e-mails.  I'll read all the comments and respond to every single question as soon as I get back in town.

Here is a shot I took of the place we got married.

Photograph by Gregory Storm

Mahalo,

Gregory


Agent Headshots | Real Estate Photography
www.lahomephotography.com

 

Nov 23, 2008 03:59 AM
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Congratulations to you and your new wife, Gregory. Looks like a beautiiful place to get married/honeymoon.

Nov 23, 2008 02:38 PM
KO Designs
KO Designs, LLC - Kansas City, MO

Wow! What a difference your photography made. Like night and day!

May 01, 2009 01:54 PM