Interesting Debate
Well I would just jot down the basics of both the methoddologies and would look forward for more inputs from all members and as well AR support guys.
Since a lot of real estate and mortgage guys have got into loan modification in recent times ....this discussion may be very useful for their online marketing tactics.
So what is Google adwords --pay per click workflow ...herein you select keywords and then bid on a amount per click.
In AR pay per 1000 impressions ---- herein you dont bid on keywords but rather on geographic areas ,specific user groups, members or non-members or all users on all pages.On the first look this might just sound like the old banner advertising system ......NOPE it is not ....Active rain bid per 1000 impression is more targetted and many user pages have high page ranks and Google search engine rankings.Also all the pages are tagged with some specific keywords and some even have twitter feeds.....
So what does this all mean ----- you get a lot more at a lower cost than google adwords .
This is just an assumption im having now.I will working more intensely on it during the week.Valuable comments and replies are invited.I will be taking the example of loan modification keyword and industry to work out numbers in this week.
if anybody wants to check more details for loan modification leads seo
Comments(3)