Admin

What's in a name?

By
Home Stager with Becky Fields Home Staging and ReDesign

Ok, I don't call myself a home stager as I have not been through any "official" training.  I prefer to call myself a home staging consultant and a home stylist. 

I have been helping friends and family members prepare their homes (for sale or to live) for years so after staging my own home last year and it sold rather quickly. (6 days in a market where houses were selling in 45-60 days), I was advised by my agent to go into business as a stager. Being I now had an avenue for my creative ability, (it was so much fun!) and I could make money doing someone I had always enjoyed, I decided to pursue home staging as a business.

Well the other day at a Chamber of Commerce networking meeting (I've been a chamber member since starting my business 4 months ago), I was introduced to a couple whose husband is a Realtor and the wife is an interior designer.  The wife congratulated me on starting my business then asked if I was "accredited"?  When I said I wasn't, she said I needed to become accredited right away or no one would hire me.  She said, "Oh, it's real easy.  All you have to do is take a class."  I thought, "So, if I don't go through Staged Home's course and become accredited, no one will hire me?"

That got me thinking.  What if I went through Debra Gould's Staging Divas training, would that mean I wouldn't be used either because her course isn't accredited?  Do I need to be accredited or certified in an industry which has no formal "global" name?  I mean I wouldn't go to someone who didn't have doctor or lawyer behind their name but do you go to a restaurant and ask if the cook has been through culinary school?  I mean, staging is not rocket science.  It does take some training but it takes natural ability to see how houses can be better prepared to sell.  I have seen some websites of "professional" stager's work and their staging is not what it could be. 

With so many training programs out there, I have not decided which one I want to go with.  With that said, I don't want to be forced to go through a program so I can have those 3 or 4 letters behind my name, if it's not the training I think will be useful to me.

Additionally I was looking for an association to join and again, I would have to be a graduate of certain training programs in order to be a member of these groups.  In my former life I was a nanny who decided to open a nanny agency.  I was able to join nanny agency groups.  My only qualification was I keep my standards as they requested and attend yearly meetings.  These meeting allowed me to network and helped me to become a successful agency. (That is until I become bored with my agency)

So for now, I guess I am going at it alone and if Realtors don't want to use me, that's their prerogative.  I am marketing to and educating sellers on the benefits of Home Staging.  Maybe they will see I am more than a name.

BTW...I am in no way bashing Staged Home's course.  I just don't want to be forced to pay money to a training program which may not be suitable for my needs just for a few letters if I don't have to.

Show All Comments Sort:
Val Allocco
Staged 2 Sell New York & Long Island - Northport, NY
HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Hi Becky,

First of all, I think that because the realtor's wife is an Interior Designer, and they do need to be accredited, she assumes the staging industry is the same.  You do not have to have any formal training to be a bonafide Home Stager - at least not at this point in time.  Will it become necessary in the future? More than likely, but that is then and this is now.

If you are confident in your skills and can build a portfolio, you are on your way.  You also need a website with good Before and After pictures.

Go to Open Houses and introduce yourself to realtors.  Try to get an 'invite' to do a presentation at local real estate offices.  Until you have had a few success stories to share, you may have to give away a few Free Consultations or "Mini-Stagings" of an impact room.

Since the realtor who sold your own house believed in your abilities, try to get her office to work with you.

And Becky, in my opinion. I did train in one of the bigger training programs and I have learned more here on Active Rain than I ever did in any classroom!  Start reading all of the stagers' blogs to learn all that you can about different aspects of the business...you can do this!  Good Luck!

VAL

 

Apr 16, 2007 01:12 PM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL

Hi Becky, for what its worth there really is no such thing as staging accreditation.  Yes we all took courses and got a certificate from someone, but there is no industry standard for staging and thus no "official" accreditation.  I do recommend you take courses from someone out there because you will learn a lot about staging, and also the business end of this gig.  AND you'll get to add XXX Certified to your business card!  Good luck!

Terry Haugen - STAGE it RIGHT!

Apr 16, 2007 01:49 PM
James Frazier
James Frazier Personal Development Coach - Rockford, IL

In the sense that Staged Homes is using the word "accredited," it functionally means the same as certified or approved. The way "accredited" is normally understood is when a university is accredited by an independent body whose job is to set standards to which the university must strive to attain. Universities go through exhaustive processes lasting literally years in order to get this label (usually a laborious process requiring massive amount of work, documentation, and time-at least 6 or more years when originally accredited and then periodic reviews to maintain that accreditation). There is no such independent body that accredits training programs for home staging-nor do I hope there ever is such a body!

So Staged Homes must be using the word rather loosely and as the equivalent of "certified." I will not assume that they are trying to appear that they are anything like an accredited University. Admittedly, it does add some confusion to this whole issue. Giving them the benefit of the doubt, I will hold out that they had no intention of misrepresenting them selves as an institute of higher learning as clearly, a three day class or even a week long class in no way is the equivalent of an accredited University degree. Now in fairness to Staged Homes, I will readily admit I have no idea what their motive are for using the term "accredited" so perhaps they simply mean it in the sense of approved by Barbara Schwartz or Staged Homes, or certified. Most training groups that I am familiar with use the word certified. For example, I once took a three day course in hypnosis and thus became "certified" by that group. My degree from an "accredited university" took considerably longer.

Apr 16, 2007 02:35 PM