Obviously, you can't promise to sell a house for certain price by a certain date - not unless you have the wherewithall to buy it yourself, anyway.
And you can't promise to find a buyer the house of their dreams for the price they want to pay.
Either one of those promises would be so unbelievable that your prospects would turn away, thinking you were some kind of nut.
So what CAN you promise? Plenty. For instance, you can promise:
- To stay in touch, and return their calls promptly
- To answer their questions, fully and honestly
- To market their homes aggressively, with compelling ad copy and attractive photos, placed in spots where they'll be seen by prospective buyers
- To market to other agents, as well as to your own buyers
- To help them with staging
- To let your buyers know just as soon as a new listing that fits their wants comes on the market
- To be their expert source on all things about the community
- To point out possible problems in a home, so your buyers call in the proper inspectors
- To help them secure bids for work that needs to be completed
- To provide an accurate market analysis - either for sellers or buyers
- To help them understand the complexities of completing a short sale
- To advise and assist with negotiations
- To assist with the details - like meeting with appraisers and home inspectors, and following up on any little glitches with the title report.
- to smooth the way - so that both your buyers and your sellers enjoy a trouble-free real estate transaction just because you are there for them.
By learning all you can about your community, and by staying on top of everything going on in your market, you can provide a valuable service to both buyers and sellers.
Doing so takes an effort that many agents won't make - which is probably why, when I wrote an article entitled "How to Fire Your Realtor," it got more views than almost anything else I've written and posted to EzineArticles.com.
Your prospective customers and clients are hungry for an agent who will go the extra distance to help them achieve their dreams - so let your own marketing materials show them that you are that agent.
Do away with the "I'm here" ads - let your prospects know you're someone worth calling.