Online Real Estate Trends - Its NOT DOOMSDAY

Services for Real Estate Pros with 123 Social Media

As so many businesses say "Dear God, hold on", I am finding my business to be more along the lines of "Wow, this is going to be a fun ride!"

The financial conditions across the world have been wildly interesting both professionally and personally. I've made dozens of new contacts in places I never would have expected and picked up some wonderful new clients along the way.

This all comes down to trends and cycles. One of the reasons I love my business is that it deals with trends: little pieces of data that infer how and why something will occur. If I draw a narrow correlation to just one part of my business and take a look at search terms online, we will see that is not some "doomsday crash" in real estate, but there is a downward trend on old-school idea:

The above chart is pretty clear: from 2004 there has been a very gradual TREND downward for real estate phrases online. This isn't the end of the world, just a gradual change.

What should real estate professionals being doing right now to maximize business: examine upward trends. I hate to say it, but social media is an upward trend. Real world word of mouth is an upward trend. Being CREATIVE is an upward trend.

Simply put: as finances become tight for folk these days, they tend to put on blinders to certain marketing efforts. Someone who doesn't have money is not subconsciously processing things like they would if they had $10,000 in cold cash stuffed in a pocket. Unfortunately mainstream America is resistant and hesitant to review money matters: we have educated a lot of our population to consider finances to be BAD.

Do not let this same conundrum kill your business. When change occurs at a faster pace: there are opportunities to be had by forward-thinking businesses.

On my other blog I recently wrote two articles about social media measurement to help professionals wrap thier mind around the trends I am experiencing:

Social Media Measurement - Metrics, Analysis, Growth, and Adoption: Highlights several slide presentations that are the best 20-30 minutes you can have on getting up to speed on social media trends. The four presentations are by different professionals (but each one of them is very bright)

Social Media Measurement- Finding Top Industry Blogs: This is an important one for real estate professionals who are expected to be neighborhood and community consultants. If you know how to find relevant and useful information online for a client, you can bring a very valuable and (FREE) benefit to your toolkit with minimal time investment.

Hopefully your business is picking up and doing well. If not, make changes today. If it is, keep looking at the puzzle and finding more of the missing pieces!



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Blogging & SEO
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
Online Marketing Help Center
online trends

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Jean Groesbeck
Compass - Anacortes, WA
Broker, CRS, e-PRO, ABR, ASP, CNE, IMS

Interesting chart!  It is fun to see the comparison of markets.  Did you compile or use a program, if it is a program, which one?

Nov 04, 2008 03:37 AM #1
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Interesting, again, this is valuable information for us!  Thank you for sharing it!

Nov 04, 2008 03:50 AM #2
Kerry Lucasse
eXp Realty - Nest Atlanta Team - Atlanta, GA
Your Nest Atlanta Real Estate Consultant

I didn't realize that the basic keywords are declining... I think that people must expect more from the search engines and are getting much more specific in their seach requests -- instead of Atlanta Real Estate, they are searching for "811 Homestead Drive" or "homes for sale in XYZ subdivision".

I'm going to go check out your other links -- thanks so much for the valuable info!

^^ Kerry Lucasse, Atlanta Realtor

Nov 04, 2008 08:25 AM #3
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I agree with the fun ride part & have bookmarked this so I can come back and read your other blogs. Thanks

Nov 04, 2008 09:01 AM #4
Fred Doleac
Fred Doleac - Bean Group - Amherst, NH
Real Estate in a Virtual World

This past month, traffic dropped 30% in our network of 800+ sites.  However the conversion rate of qualified buyers (want to buy or sell within 6 months, no other agent and want to talk to you) for online registrations was still 10%.  There are motivated consumers out there.

Nov 04, 2008 10:07 AM #5
Barry Hurd
123 Social Media - Seattle, WA

Fred- I wouldn't jump to the assumption that a decrease is abnormal this time of year. I would also greatly assume that most of the online drop is from political coverage focusing everyones attention on debate. I would think that we will probably see a few percentage points come back to normal traffic levels here very shortly, back into the standard annual cycle of searching for the end of fall.

Jean- this information is actually trended using Google Trends, it is a beta labs project that Google rarely promotes (but a highly useful tool for anyone interested in business.)



Nov 05, 2008 07:31 AM #6
DeAndrea "Dee Dee" Jones
Home Buyers Marketing II, Inc. - Manassas Park, VA
The NorthernVARealEstateLady & DMVRealEstateChick

Thanks for the info and links.  I will check them out.

Nov 06, 2008 07:39 AM #7
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Awesome Info Barry! Clients ask me about comparisons all the time, I could definitely use some fresh material.

Nov 19, 2008 08:07 AM #8
Victoria Valle
The Danberry Co - Maumee, OH
Victoria's Luxury Home Team

The Chart is a great way to get a visual. Thanks

Oct 26, 2009 11:54 PM #9
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Barry Hurd

Ask me a question
Spam prevention

Additional Information