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NOT ANOTHER ELECTION!!! But I need your vote: Help me sharpen a marketing message.

By Mick Michaud

Real Estate Broker/Owner with Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 Tx Broker 0304050

November 04, 2008 03:39 AM

I wish I could post up a poll like I can on Startup Nation (AR gurus, an idea?)

I'm conducting an informal survey and what better place for a RE related opinion than here?

Here are three intro lines for ads. Which one gets your attention most?

A. Sell your home FASTER! Make your home "First look, First buy"

B. Selling? Give your home that "First look, First buy" edge.

C. Need to sell? Make your home "First look, First buy"

Please post your letter response and a quick note as to why.

(Note: "First look, First buy" is trade-mark pending with USPTO)

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John Mulkey

TheHousingGuru.com - Waleska, GA

Housing Guru

Mike, I vote for "A." The "Sell--I'm sure you meant YOUR--home FASTER" line grabs me much more than the other two. It gets the bottom line across in the first 4 words.

Nov 04, 2008 04:02 AM

Mick Michaud

Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX

Your Texas Lifestyle is Here!

Don't have a professional copywriter on staff (yet) and spell checker on here doesn't handle syntax.

Thanks for the input.

Interesting so far. I've asked for help and it took 18 "views" to get 13 clicks to get one response. I wonder if that kind of metric holds in the real world?

Nov 04, 2008 04:07 AM

Nicole Weidauer

Keller Williams Greater Seattle - Shoreline, WA

hehe.. I am casting my vote for candidate A ;)

No really, option A was the best because it conveyed an action on their part and the results on your part. It was more compelling to me because it said that you could get it done faster and better than other agents can. The others did not give me that impression as much as A did.

Best of luck with the ad! And be sure to cast your presidential vote today- I am!

Kind Regards, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

Nov 04, 2008 04:35 AM

Thanks,

So far, the 'A's have it.

Come on folks, two does not a marketing sample make.

Nov 04, 2008 04:58 AM

Not in every situation. It is very inappropriate in professional settings.

Nov 29, 2008 02:15 PM

NOT ANOTHER ELECTION!!! But I need your vote: Help me sharpen a marketing message.

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