Will the Economy Redefine your Market Plan?

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Real Estate Broker/Owner with Mobile Home Sales of Florida LLC

I think most people would agree that in tough economic times your marketing plan is even more important.  Your plan is the marketing outline your business should follow and grow with, even in tough times.  You may have to redefine your plan to the current economic climate but you should still follow your plan.

Your plan will help you decide where you money should go.  It will help you decide if you need to spend more or perhaps pull back a bit.  What ever the case it will help lead you and keep you on target to meeting any goals you have established for your business.

 

Do tough times call for tough measures?  You are really the only person who can decide that.  Hopefully along with your Marketing Plan you have a very good grasp of your Financial Plan.  Both of these should have been a strategic part of your Business Plan.  Most experts will tell you that during tuff economic times you should actually increase your budget because most people will pull back and spend less.

 

A recent survey said that about 60% of all Brokers and Agents plan on spending the same or more on their Internet marketing.  That is a very strong number and tells us that people are optimistic about their future and they have a good understanding of what needs to be done.  Can you say the same?  Will the current Economy REDEFINE your Market Plan for you?

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Rainmaker
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Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Do think most of us will adjust to some degree because of the market. But those of us here on AR are spending time on marketing by blogging and connecting.

Nov 04, 2008 04:41 PM #1
Rainmaker
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Wayne Golliday
Mobile Home Sales of Florida LLC - Jacksonville, FL

Eileen I could not agree with you more.  Blogging is a great way to stay connected

Nov 04, 2008 09:10 PM #2
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Rainmaker
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Wayne Golliday

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