I know very few people in the real estate world who have not been affected in some way by the worldwide economic climate.
Many of my realtor friends have shut up shop whilst others are hanging on for dear life hoping things will improve soon.
However, what I have noticed is that so many are not changing the way they do business. Many are not embracing the latest methods of communicating with their customers instead of at them.
I've spent the past few months playing around with video sites. The potential from these is just huge and that's the direction we're taking in the new year with our business.
It's more important than ever to stand out, be different and become ever more social online.
Times are hard and we need to adapt. Are you changing? Is your company standing out from the crowd?