We've all been to restaurants, stores, or hotels and had a bad experience. You remember the bad, and you tell more people. There is endless supply of companies selling the same thing. One might be selling a service, another a product, but those services and products don't often vary widely to their direct competition.
Take casual dining for instance. They offer similar foods, at similar prices. One might have a certain menu item you might prefer, but essentially, they have few differences. What might be the main one that would keep you coming back for more then? Customer service. They can't vary widely in their food selection, because they are limited by cost, so what can they do to get repeat and satisfied customers? Treat you right; I know that's how they get my business.
Real estate agents are working with the same products too. You are providing services in real estate, and you all have the same group of products in your local market to serve to your customers. So what can make you different than all those other agents? Work commission free? Give away free cars to people who sign with you? Customer service... you can offer more experience, more technology, or more education than another agent, but ultimately, people can buy that house on Main street from you just as easily from your competitor.
Consumers have a lot of choices today, ALOT. They are taking their business to companies who can provide them with the service they deserve, sometimes at a slightly higher premium.
When you hire somebody, you want the job done, and you want it done right. The "doing it right" part is not only your competence, its the customer service behind it. Its your attitude, your availability, flexibility, empathy, and drive to go above and beyond for your clients.
Marketing Solutions by Serena
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