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Yellowbook.com partners with YouTube for Video Ad Distribution

By Rochell Heininger

Services for Real Estate Pros with Yellowbook

November 05, 2008 10:55 AM

Here is a copy of the press release. If you are a Broker and you are considering Search Engine Marketing, please contact me for more information.

Yellowbook, a national leader in the local search industry, announced today a content distribution agreement with YouTube^TM, the world's most popular online video community allowing millions of people to discover, watch and share originally created videos, to showcase yellowbook.com's video advertisers across YouTube's network. Yellowbook is the first publisher in its category to partner with YouTube to distribute its customers' video ads.

The agreement supports Yellowbook's commitment to give users unprecedented access to local businesses through sound, sight and motion while expanding the reach and visibility of local businesses in the online world.

With more and more people extending their physical communities to the online world, Yellowbook is meeting the needs of users who shop online and make buying decisions based on the information they find with video advertising capabilities. Yellowbook offers advertisers professionally produced custom videos, photo motion montage videos, stock video ads, and the opportunity for businesses to upload preexisting videos.

"We're pleased to be the first internet yellow pages publisher to offer YouTube as a distribution channel for our video advertisers," said Pat Marshall, chief new media officer for Yellowbook. "Video advertising on yellowbook.com and via YouTube distribution uniquely promotes Yellowbook's advertisers to more potential customers than ever before."

Yellowbook.com's video products, and the expansion of its video distribution channels, are a strong reflection of demand. In 2007, online video ad spending posted the highest year-over-year increase, up 89 percent to $775 million according to a recent report published by eMarketer. And ReelSEO, an industry-leading video search optimization and online video marketing site, found more than half of small businesses expect to buy online ads featuring videos within the next two years.

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Steve Hewson

KW Commercial Real Estate, LLC - Denver - Denver, CO

Denver Metro Comnulll Real Estate

I paid Yellowbook.com for a year and had 3 people come to my website. They claimed to have data that drove hundreds of people to my website. I could never prove them right. Cancelled.

Nov 05, 2008 12:07 PM

Rochell Heininger

Yellowbook - Pittsburgh, PA

Steve, thank you for your comment. The Yellowbook.com directory lists your phone number on the results page, so people could have called you without clicking on your website. We now offer "mirrored" sites and/or metered phone numbers to provide statistical proof of value, not sure if those options were available when you advertised. It is also no secret that we have grown considerably over the past few years in terms of traffic to our site.

Regardless, I believe our partnership with Google and the SEM we offer is more beneficial to a Realtor than an ad in our directory anyway. This article is simply demonstrating the many ways Yellowbook.com is differentiating and expanding their reach on the web.

Nov 05, 2008 01:44 PM

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Rochell Heininger

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