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The Real Estate Book Helps Its Advertisers over the Hurdles of the Current Housing Market, Releases A Program To Share The Positive News on Homes Sold in 2008

The Greater Capital Region NY, 11-5-2008.Navigating the complexities of today's housing market is as challenging for consumers as it is for real estate agents.  Citing the many obstacles those in the market are facing, The Real Estate Book of The Greater Capital Region is launching a new program, SOLD 2008, designed to help those looking to buy or sell a home find a leading agent, and at the same time, help real estate professionals market their listings affordably and effectively, as well as share their successes.

"No question, the real estate market is choppy, but today more than ever, it's important to stay focused and remain upbeat," says The Real Estate Book's Corporate President, Scott Dixon.  "It's also vitally important to spread the news about who is transacting. We've got an active and powerful channel of millions of consumers and thousands of real estate agents who are surviving and thriving, and we can help anyone in this market - consumers and agents alike - connect with each other.  In fact, those that advertise with us, are selling homes right now."

The SOLD 2008 program works like this: The Real Estate Book will contribute (at no cost to advertisers or consumers) 20% of its print book pages to its advertisers to promote the homes they sold in 2008. 

Tracey Lewis Publisher, at The Real Estate Book of the Greater Capital Region adds, "we want to do our part to help hard-working real estate professionals achieve continued success, and provide a way for those who are struggling by providing them with an affordable media solution that works in any market, on a tight budget.  We also want to let consumers looking to buy or sell know that agents who advertise in The Real Estate Book are the top in the business and sell more homes, quicker."

Simply put, The Real Estate Book, available in print and on-line, generates more advertising exposure than anyone else in the industry, and the company plans to use the power of its 8 million magazines along with its network of nearly 30 on line partners delivering millions of unique users, and its direct mail channel to provide massive reach to more than 50 million consumers, as well as spread the good news in this market.

In fact, The Real Estate Bookbrand has been helping real estate professionals connect with buyers and sellers for over 30 years, delivering credible, proven results in over 500 markets across the U.S., Canada, Mexico and the Caribbean


Sr. Vice President of National Sales & Operations, Todd Walker adds, "In this business it's important to work with a media partner you trust, one who knows how to reach your best prospects - locally, nationally, and globally.  It's hard to muster up the confidence and know where to steer the boat when the market is in a downturn.  But for our customers, we do all the legwork for them, and they benefit from getting the best leads.  And for consumers, they can rest easy knowing that they are going to find an agent who is experienced and actively engaged in helping them find or sell a home faster and better than anyone else."

That's the magic of The Real Estate Book, and it is the one thing you can turn to and trust despite the shifts of the market.

For more information on how The Real Estate Bookcan help you "survive and thrive" in today's housing market, go to: www.RealEstateBookMediaKit.com/confidence.

To request a book or search online for a property to buy in your market, go to www.RealEstateBook.com or call 518.487.8048 for local advertising information.


About The Real Estate Book

Over 8 million copies of 500 editions of The Real Estate Book across the U.S., Canada, Mexico, the Caribbean, Panama and the Dominican Republic are distributed monthly.  Online exposure includes www.RealEstateBook.com and over 28 partner sites reaching over 45 million unique users monthly.  Locally, The Real Estate Book is published by Tracey Lewis and is distributed across Albany, Fulton, Montgomery, Saratoga, Schenectady, Warren and Washington Counties. 

About Network Communications, Inc.

Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications' assets, The Real Estate BookÒ, Apartment Finder / Blue BookÔ, Mature Living ChoicesÒ, Black's GuideÒ, New Home FinderÒ, EnclaveÔ, Unique HomesÔ, Kansas City Homes & GardensÔ, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at www.livingchoices.com.


Media Contact:

Tracey Lewis

Greater Capital Region NY



Jane Page Thompson
Aiken Properties - Aiken, SC

Will you please let Kile Covell the owner of our Real Estate Book about what you are doing!  it is great!

Nov 05, 2008 02:33 PM