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Stimulating The Appetite To Buy... kitchens and home staging.

By
Home Stager with Reveal Estate Home Staging - Vancouver
Reveal Estate Home Staging

Warning: the photos in this blog may cause you to feel a sense of hunger, thirst or the desire to stage your kitchen!

We've all heard it said that "the kitchen is the heart of the home". If you've ever had guests over for dinner or thrown a cocktail party, you know that people tend to congregate in the kitchen. In my experience as a home stager, the kitchen is often the room most overlooked by home sellers.

According to a poll conducted in 2006 by Maritz Research, 52% of buyers said the kitchen had the most significant impact on their purchasing decision. While a beautiful kitchen significantly increases the value of a home, a poorly presented kitchen can be a deal breaker. Ironically, with the kitchen having perhaps the highest impact on potential buyers, it is often the most simple and least expensive area to stage.


In this blog I will focus on staging kitchen counter tops.

Buyers love clean and ample counter space so begin by clearing everything (yes everything) from your counter tops.
  • Excess items on counters stop the eye from moving freely around the room.
  • Microwaves and large appliances "eat up" (pun intended) valuable space.
  • Blocks of knives pose a potential risk to anyone showing the home.
With the counters vacant you can thoroughly clean the surfaces.
  • Don't forget the back splash, sink and faucet.
Once clean, strategically place colorful items and/or small appliances to create focal points.
  • Take into consideration the amount of counter space available and select appropriately sized items.
  • Unless you have truly expansive counter space, limit items (or groups of items) to 2 or 3 areas.
  • Place the selected items where you want the eye to stop. 
  • Greenery and bottles of water help convey a feeling of freshness.
  • Fruit and vegetables stimulate appetite. Due to their bright colors, these will also be great items for directing the eye.
  • A cook book propped open on a stand or laying flat is also great for setting the scene.
Now the full potential of your kitchen will be visible and buyers will be able to imagine themselves preparing meals or entertaining guests.

Still unsure, perhaps these photos of our work will be of inspiration...


Vancouver Home Staging - Reveal Estate

Jackson West is the owner and lead designer for Reveal Estate, a full service home staging company located in Vancouver, BC.
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Jackson, beautiful work as always.

The really scary thing about all the items on the counter in the kitchen or the bathroom is that the client generally never moves them to clean. It can be really eye opening once all the items on the counter are moved away.

It is the first thing on the agenda to do. Declutter and clean. Then Stage to market  the lifestyle aspect of living in that property.

Nov 06, 2008 10:46 PM
Gail Alexander
Setting the Stage, LLC - Seattle, WA
Seattle Home Stager

Love it!  Too bad every kitchen doesn't look like this...but they do when stagers are finished.

Nov 07, 2008 01:27 AM
Emma Vargas
Simply Staging - Cameron Park, CA
Simply Staging

Great Post and so true.  The kitchen is one of the easiest spaces to stage and yet it has the greatest impact.  I've been to open houses before where the block of knives are out there for everyone to see.  One time I went to a FSBO open house where the home owner was all alone, I think she thought I was a psycho because she looked scared after I told her about the safety issues of having the knives out.  Oh well, at least I know that she probably put them away as soon as I left - better to be safe than sorry.  I mean really, being all alone in the house with a stranger, who knows what could happen with all the crazies out there.

Nov 07, 2008 05:04 AM
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Great post and I agree on 2-3 well placed groupings or items -- so often I go to homes or view staging photos and there is too much stuff -- even it it is beautiful stuff.   The examples you showed are wonderful. 

Nov 07, 2008 06:54 AM
Lisa Sherman
Interior Aura - Salem, OR
Home Stager, Interior, Redesign & Decorating - Salem Oregon

Mmmm! Peppers, pears, Perrier... I think I see a pattern. ;-)  Beautiful examples of staging a kitchen, thank you for sharing them with us!

Nov 08, 2008 01:49 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Simply and beautifully staged Jackson.  Uh-oh, now I'm getting hungry ....

Nov 08, 2008 04:34 PM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Great advice for staging counters.  Beautiful example Jackson.

Nov 08, 2008 08:35 PM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Cathy Lee, don't suppose you could grab me some perrier while your up? ;-)

Marci, my SSIS (staging sister in the South) I did add some brown! Check out the bar stools...

Marci's Seat

Nov 09, 2008 12:47 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Kathy P, It's true most people have too much "stuff" in the kitchen (especially on the fridge). I think many sellers don't realize that buyers can't see what they are buying when the countertops are covered.

Wendy C, Love my perrier as you know! When are we going for a glass of gewertzraminer?

Elaine, Have you ever considered using a rooster or two? Hehehe

Wendy T, Thanks for the kind words, have been trying out a new collage format for some of my photos to change things up a bit.

Nov 09, 2008 01:01 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Debbie,  I just might take you up on your offer in order to escape the rain here!

Melissa, I can't tell you how many times I have stopped at a convenience store on the way to a job to buy bottled water. Pellegrino is another one I use often as well as my absolute favorite... Voss!

Phyllis, cleanliness is paramount indeed!

Terrylynn, I loved that backsplash too. Staged another kitchen recently that had little stainless steel tiles that added some real sparkle. I now want that look for my own kitchen!

Nov 09, 2008 01:08 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Judy, You're too kind! I did take the photos with my trusty kodak.

Michelle F, I have come across my fair share of crumbs and spills when reconfiguring counters in occupied homes.

Gail, what we do may hinder convenience but it definitely increases value.

Emma, sad but true, kife blocks do pose a risk. You did that agent a favor.

Nov 09, 2008 01:15 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Margaret, as you know it is hard to create focal points when the counter is chalk full.

Lisa, my pleasure, didn't realize all the p's I had used, will have to add some q's next time!

Maureen B, I warned ya ;-)

Michelle H, simple ideas yet highly effective. Thank you for the nice comment.

Nov 09, 2008 01:21 AM
Robyn Guinn
StageAZ - Phoenix, AZ
Home staging, Arizona

Jackson, excellent info, I looked at all of your pics with the website link, very nice!!  I like your style, BTW, those bar stools are perfect for that space.  Cool man, cool!

Nov 09, 2008 01:52 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Come stage my kitchen so my husband will understand that not everything belongs on the counters.

 

why put something away when you are going to use it again next week

Nov 09, 2008 03:56 AM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Nice and simple with the perfect touches of color.  We just did a great kitchen yesterday that I'll be posting this week.  Thanks for the good tips - hopefully sellers will heed your advise!!!

Nov 09, 2008 10:03 AM
Brenda Harmon
Century 21 Beal, Inc College Station, Texas - College Station, TX

Jackson,

I love the sink.  Do you like the flat or curved farm sinks the best?

Nov 11, 2008 04:23 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

Robyn, Thanks for your kind words. I love those bar stools too and they were actually a gift from previous clients that were moving to New York. They knew how much I liked them and gave them to me. How cool is that?!

Virginia, I am still laughing at your husband comment. I''ll stop by this afternoon ;-)

David, Looking forward to seeing your kitchen photos!

Brenda, Thanks for taking a look. The sink in this kitchen has an industrial feel to it and it worked in this room. I grew up on a farm but to be honest I don't know what a farm sink is!

Nov 12, 2008 03:16 AM
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging

Jackson, I knew you couldn't forget about me!  Thanks BRO!

Nov 12, 2008 03:47 AM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC

No problem SIS, now that you're seated can I offer you some faux fuit while I crack open the decorative peppers and perrier? ;-)

Nov 27, 2008 06:48 PM
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Jackson - Great post!  Kitchen counters are so important and you have done a great job of showing what can be done to pull the buyer in but not overwhelm.  I love the Perrier.  I might have to borrow that idea :-).

  

Nov 27, 2008 09:26 PM