Free Advice: Integrating Active Rain, YouTube, Twitter and Facebook

Real Estate Agent with Windermere Real Estate

I am sure there are a lot of you out there who are just like me, trying to figure out how to use all these different on-line platforms effectively and integrate them to get the maximum bang for your free bucks.  I thought I would create a post showing what I am doing with the platforms I have found most useful.  Please check them out and give me your feedback, but especially if you have found things that work that I have not included please let me know what you have found.


YouTubeRecently I created a YouTube Channel that I named RainCityRealEstate.  It is more or less a video blog page highlighting my home town and offering instructional videos created by me.  Setting up the channel is about as complicated as setting up a blog.  Believe me it is almost idiot proof (and I should know).  I make simple videos with my Cannon Power Shot camera edit them using Windows Movie Maker, and post it on my channel.  I have tried to keep it simple and let people see my personality in a clearly non-professionally produced video. 

In addition there are videos I have found from others highlighting specific neighborhoods in Seattle, or interesting events in Seattle that I feature on the channel.

There is a place for anyone to leave comments and also subscribe to receive future videos as I create them and display them.

So far I have had a subscriber and I am just getting started! 

I also have the URL for my blog displayed on the channel for an additional link back to my blog.  And Links = Good

Please feel free to check it out and leave me a comment or suggestion.

Active Rain:

active rainI have been an Active Rain member for about 8 months.  With YouTube it is easy to capture the HTML code and past it in the AR format.  I add my own comments and VIOLA!  I have a video entry on You Tube and the identical video on my blog with my comments.  Two shots out to the public for the price of none.

I try to post traditional posts as well that do not have video content in between the video posts so that it is more interesting and less visually boring to the observer.

Again I try to be as genuine as possible and only post things that would be of interest to those who might be shopping or selling in the Seattle area.


twitterThis has taken me a while to figure out and I have to admit I am not quite there yet.  Twitter is a micro blogging site that asks only one question.  "What are you doing now?"  You can tweet back and forth as many times as you want per day.  I have to admit that I am not quite sure of the value of this, but some people swear by it.  The one true value I do see is that you can post the URL to any new blog post to it automatically.  You may have seen this option on the post page of AR. 

I actually have several people who have started following me on Twitter and almost the only thing that I am posting is URL's of AR blog posts.

This creates an additional "back link" to your blog.  Long story short, the more links to your blog or web site the more important Google thinks you are.  So links = good.


facebookOk, finally FacebookFacebook is a social network web site to make and keep in touch with friends.  Think of it as an ongoing sphere web site that allows you to post comments, pictures, favorite movies music or links.  One of the valuable things about this is that similar to Twitter, you can post a link to any location that has a URL.  So when you create a new post, video or find an interesting article about anything, you can post the URL.  Facebook then allows you to add comments, choose a photo and send it out to everyone who views your Facebook page.  

Again this creates another "back link" and links = good.

Facebook also allows you to post comments to anything your "friends" are doing or posting.  You can also update what you are doing such as, "off showing houses on Capital Hill".  Everything is updated to anyone who cares to see it, so it is a great way to remind everyone that you are still an active agent.

All of these platforms are linked to one another as much as possible and back to my web site.  Remember links = good.

So that is what I am doing.  Please check me out on YouTube, Twitter, and Facebook.  Feel free to leave me comments and suggestions.  Let me know what you are doing and things you like or dislike about what I am doing.  If you want to be my friend on Facebook, follow me on Twitter or YouTube, that is all encouraged as well. 

Hopefully, we are all taking the time in this market to upgrade our technology and knowledge to gain every advantage we can. 


Hope it helps. 


Posted by

Rob Graham, Managing Broker

Windermere Real Estate


Comments (3)

Connie Betz
Berkshire Hathaway HomeServices Ambassador Real Estate - Omaha, NE
Top Omaha Realtor - Omaha Homes for Sale

Rob, I appreciate your explaining this. I've been trying to figure out how to work all of these together and this helps.  I also didn't know about making my own YouTube channel. Great info and I'm headed there now.

Nov 08, 2008 04:18 AM
Courtney Cooper
Cooper | Cartwright - Seattle, WA

Rob, you rule, of course:)

Nov 08, 2008 07:17 AM
Carolyn Gjerde-Tu-Davis
Lyon Real Estate - Davis, CA
Ca Real Estate

Rob I'll have to check out your youtube channel.  I want to start doing videos of neighborhoods here.

Nov 24, 2008 01:57 PM