How Can We Survive Current Market?

Real Estate Agent with Century 21 First Choice

This is the worst real estate market in many years. Many of us have never experienced this difficult a market and are struggling to remain active agents. Quite a few Realtors we knew are no longer active or are working as part time agents. The Grand Strand Board of Realtors has opted to close it's doors and become part of the Coastal Carolinas Board. One of the reasons for this was declining membership. So what can we as realtors do to survive this market? We have always invested in advertising but this is getting very expensive in ratio to the number of leads we are receiving from it. Are there better solutions?